5th Annual Emerging Pro

Nik Software: Photography First
Top professional photographers everywhere rely on Nik Software's award-winning* software to help them produce their very best work. From the highest quality photographic corrections and incredible creative control to revolutionary U Point® technology for precise selective editing, count on Nik Software to take your images farther than you thought possible.

*In 2011, the Nik Software Complete Collection earned the prestigious International TIPA Award for "Best Photo Software."

Professional Photography Tools
Spyder 3 Express Spyder 3 Pro 3 Picoliter TechnoloSpyder 3 Elitegy Spydder Cube

Special Discount at NikSoftware.com for DPP users!

Get 15% off the purchase of all Nik Software products direct from the Nik Software website, including upgrades and the Complete Collection bundles. Visit NikSoftware.com and enter code DPP5TH at checkout.
UPointNik Software's revolutionary U Point® technology was created to enable efficient and selective image processing. This patented technology enables photographers to identify objects or areas in their image that they want to adjust with a single click. Then, they can selectively control various enhancements for each object or area by adjusting simple sliders, without the need for complicated selections or layer masks.

Within each of the Nik Software products, U Point® technology powered control points enable photographers to dodge and burn portions of their images or apply photographic enhancements and creative effects with more precision and control than available by traditional methods.
Nik Software offers free 15-day fully functional trial versions for all of its software. Discover your next "must-have" photo tools at www.niksoftware.com/trial!
Nik Software
Jennifer Hudson
Jennifer Hudson finds inspiration in the most personal and natural of places. After a frightening medical scare, Hudson decided to channel her thoughts, feelings and frustrations into an ambitious project exploring the scope of human relationships during illness and recovery. The aptly named "Medic" series was shot at the Santa Fe Institute of Art where the Boston-based photographer was able to turn a studio space into a hospital room of sorts with fantastical machines capable of doing the impossible.

Creating Healing Machines
From a father who wants to take some of his years and give them to his ill son to a man who writes down all of his hopes and dreams for others wishing he could make them all come true, each image is a portrait of a relationship.

Silver Efex Pro 2 from Nik Software is a powerful tool for creating and manipulating black-and-white images. The program incorporates Nik Software's U Point technology for performing local adjustments using Control Points.
With more than 30 available presets, you can experiment with looks that range from traditional to extreme. You also can save your own combinations as custom presets. Silver Efex Pro 2 installs as a plug-in for Adobe Photoshop CS3, CS4 and CS5, or Photoshop Lightroom 2.6 or later on Windows and Mac systems. Mac users also get compatibility with Aperture 2 or later. Both versions are 32-bit and 64-bit compatible. List Price: $199 (full version); $99 (upgrade). Contact: Nik Software, www.niksoftware.com.
"I started inventing machines in my mind. Healing machines. Hope machines," Hudson explains. "The series is basically 10 inventions that we should have for people when they're going through a tough medical time."

She spent six months sketching each image, and the sets were built from the ground up, requiring her to ship a 750-pound crate from Boston to Santa Fe. Hudson pre-shot nearly 300 objects, a mix of metal parts, pipes, knobs, tubes and wires.

Only In Black-And-White
Black-and-white is a key part of Hudson's overall aesthetic when creating images and was particularly important for this series. "These images would have been harder to handle in color. They would have looked almost garish," she explains. "Black-and-white makes them softer and more subtle. It looks more like a dream world that is not quite touchable."

After years of using Photoshop, which would take her hours to get a decent print, she now uses Nik Software Silver Efex Pro exclusively to do the job. Calling the software "absolutely perfect" for making printing adjustments, Hudson especially likes that she's able to protect shadow areas given that her photographs are quite dark and the tonal range is delicate, making it difficult to print.

"I'm extremely picky about my prints and I get rave reviews on the print quality for this series," Hudson says. "I can literally dial in where I want shadows at the click of one button. I make my own presets so my workflow is as simple as loading a file, clicking on a preset, and I'm done."

Jennifer Hudson is currently an instructor at the Center for Digital Imaging Arts at Boston University, where she teaches Portraiture and Photographic Illustration. To see more of her work, go to www.jenniferhudsonfineart.com.

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