Persuasive Promos

DPP talked with professionals about their creative stand-out promotional materials
Photography By Jenn Ackerman And Tim Gruber, Dan Bannister, Trent Bell, Chip Kalback & Natasha Lee
Anyone outside the photographic industry may assume that all photographers simply have a line of clients waiting for their time. But we know that beyond the location scouts, production meetings, gear rentals and shoots themselves are hours spent working on self-promotion. In addition to social media, e-newsletters and events is…

DPP Solutions: Self-Promotional Mailings

Beyond email, think about using hard goods to promote your business
By David Willis
While there's lots of emphasis on skills and gear in professional photography, getting your work and name out there is equally important. You can be the best shooter in the world, with the best equipment, but if no one knows about you, you're not going to get a lot of…

DPP Solutions: Drone Laws

Can you legally use a drone for a work shoot? Well, it’s complicated.
By Staff
Unmanned aerial vehicle-based photography and videography are on fire right now. Better known as drones, small remote-controlled quadcopters fitted with GoPros or similarly sized cameras are being used by hobbyists to capture amazing footage. The DJI Phantom has become the de facto standard, thanks to its combination of simplicity, compact…

Save The Date

In a field that’s crowded with talented competitors, we get some insight from a group of innovative and successful wedding pros about what works
By The Editors
Wedding photography is a fierce sport. Ferocious technical skill and a jam-packed mental playbook are the fundamentals you'll need just to step foot on the field. And, of course, a well-defined, signature style keeps any star in the mind of the public. But what truly wins games, separating the pros…

DPP Solutions: Establish Your Value

How you’ll be valued is at least as important as how you structure your pricing for a wedding job
By Staff
In The Three Musketeers by Alexandre Dumas, a young d'Artagnan asks the brooding yet wise Athos for advice in a matter of the heart. Athos pointedly refuses even to hear the question, saying that people ask for advice for one of two reasons: So they can blame someone afterward or…

Mini Docs

Learn storytelling in motion and promote yourself through short documentaries and behind-the-scenes videos
By David Willis
With the Nikon D90 and the Canon EOS 5D Mark II, video was introduced to the still camera. The immense popularity of the devices for filmmaking caught the manufacturers by surprise in many ways, as they had originally intended the feature as a way for photographers to provide supplemental material…
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