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The Business of Photography

Operating a digital photography business is no small task. Our experts cover all the issues related to the business of photography from copyright issues to studio concerns, here.

Wednesday, August 15, 2007

Refine Your Imaging Workflow

Wedding photojournalism is a day-in and day-out, high-pressure shooting environment but if you can master this workflow, you can do anything

Refine Your Imaging Workflow

I was drawn to wedding photojournalism because, for me, it's the perfect combination of documentary street photography and imagery that infuses moments of humor and levity; it simply makes people feel good. On a regular basis, I'm invited into the lives of strangers, armed with the task of finding the elements that make their worlds unique. A stage has been set with characters and lush backdrops. At times, I become a director; at other times, I'm a stylist or even a therapist. In most cases, I'm a silent voyeur recording the events as they unfold.

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Wednesday, August 15, 2007

Cash Flow 101

Inside every successful photographer there's a successful businessperson. One of the most important aspects of making a living in this field is managing your resources to keep your cash coming in.

Cash Flow 101

I don't subscribe to the notion that artists should be starving—unless, of course, that's your look. But beyond that, the market concepts that shape the most successful businesses in the world also can shape the business that we build as photographers. Understanding primary concepts like cash flow can go a very long way to adding some bucks to the bank account.

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Wednesday, June 27, 2007

Next-Generation Networking

For wireless networking in your studio, Apple's new AirPort Extreme offers a major upgrade of performance and features

Next-Generation Networking

For the ultimate wireless networking experience, Apple has completely reinvented the AirPort Extreme. Its flagship router got a major speed boost, plus new functionality that can improve your workflow. If you're already wireless or thinking about making the switch, you can take advantage of the latest wireless networking technology for about $200.

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Tuesday, June 26, 2007

Professional Rental Studios

From the economic advantages to the benefits of good on-site support, DPP recently spoke with a number of veteran studios to get the inside take on renting the right studio space

Professional Rental Studios

A personal studio is a luxury these days, largely impractical and far too expensive for most. With leasing rates and real estate prices beyond ridiculous, revenue going down and a high percentage of shoots being done on location, a growing number of photographers find it's better to rent what they need, where and when they need it.

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Tuesday, June 19, 2007

Web Services For Pros

Reduce your workload while improving services for your clients

Web Services For Pros

Imagine the increased profit of selling images you make during an event—a portrait, a wedding, a large corporate function—to hundreds of potential buyers instead of the small circle of people who originally set up the shoot. By uploading your images to a website, anyone to whom you give access can view and purchase these images. If your portrait studio is in Denver, for example, a family member living in New York City can easily order an 11x14-inch print. Beyond the obvious advantage of making the extra sale, there's also the plus of providing an important service for your clients—you take care of their worries about getting a print out to everyone who wants one.

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Tuesday, June 19, 2007

Build A Book To Blow Away The Buyers

Promote your photography with a short-run publication

Build A Book To Blow Away The Buyers

There's much more to a successful photography business than taking a pretty picture. It's a business where there's no shortage of shooters who produce consistently excellent work. In this competitive environment, you need to step from behind the camera and market yourself to create an awareness of you and your work. For some, this takes the form of a promotional card that's sent out to thousands of current and hopefully future clients. For others, it involves the production of short-run bound books designed to serve as an introduction or a refresher of a photographer's work to a client.

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Tuesday, June 19, 2007

Security

For security and convenience, take a copy of your photo library with you

Security

Think “insurance policy.” Your digital files are your most important asset as a working photographer. No matter how secure your studio or how frequent your backups, if you lose your images, you lose income.

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Monday, June 18, 2007

Digital Asset Management

Keeping track of the images that pay the bills requires a foolproof system

Digital Asset Management

Film required a simple filing system. Mine consisted of slide sheets grouped by subject and stored in a file cabinet. I maintained simple notes on the slide mounts for dates, subject and location, plus a basic database. This worked well for me—until I went digital.

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Monday, June 18, 2007

Sometimes A Lens Is Just A Lens

Being a professional photographer is full of emotional ups and downs. Managing the rough times leaves you in a position to reach ever higher levels of success and creativity

Sometimes A Lens Is Just A Lens

Within the psyche of the creative photographer resides a delicate balance between knowledge and ego. We're a band of visual storytellers. Perceptually, we're consumed by capturing or creating moments, those instances when an accidental collision of timing, your library of knowledge and a splash of instinct occur to yield an epic photo. And while we live for those precious few moments, the time in between them can be about as smooth as a rubber raft in a monsoon.

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