Tuesday, April 20, 2010
DPP Solutions: Now Showing: Your Masterpiece
Choose the right service for getting your video out into the world where prospective clients can see it
|At Vimeo, fostering a creative community is a priority.|
When photography first collided with digital technology, photographers suddenly had a new learning curve to ascend. Chances are, you’ve been working with digital for a while now, and you’re probably feeling relatively comfortable with all the new tasks digital introduced to your photographic workflow.
More recently, with the introduction of video recording as a feature of DSLR cameras, an increasing number of photographers are adding motion pictures to their rapidly growing collection of still images. As you add “director” and “video editor” to the many titles you could list on a business card, you’re naturally going to want to share your videos with clients, colleagues and friends. Today, there’s a wide variety of options for sharing your videos online, from free mass-appeal sites to more exclusive and customizable options available for a fee.
YouTube is the most popular video-hosting site in the world.
When you think about sharing video, YouTube (www.youtube.com) probably comes to mind first. That makes sense, considering YouTube has been around since 2005, which in Internet terms means it can almost be called ancient. Now owned by Google, YouTube’s greatest strength (besides being so well known) is probably how easy you can upload and share video in a wide variety of formats. This includes support for HD video, though YouTube still calls this a “beta” feature that isn’t guaranteed to work for all videos under all circumstances. Videos are limited to 10 minutes and 2 GB, which means quality will need to be reduced (through compression) for longer videos, especially those in HD.
You need to create an account in order to upload videos, but doing so is free. YouTube also allows you to create a channel, which provides an excellent way for viewers to be able to see all of your videos in one place and to be notified when you add a new video. Videos even can be embedded elsewhere, such as on your own website or blog, while still being hosted on YouTube (so you’re not paying for extra bandwidth usage).
With the most recognizable name in online video sharing and no limits on the number of videos you can upload, YouTube is an excellent choice if your intent is to share a large number of videos with a potentially huge audience.
Vimeo (vimeo.com) may not have the name recognition of YouTube, but it has been around longer, established in 2004. It also has a well-earned reputation of embracing the highest-quality video. Vimeo was created for the express purpose of sharing creative videos among an artistic community. In many ways, the sense of community is more important than the technical aspects of sharing videos when it comes to Vimeo. This is the place to share your artistic work with other artists, not to try to rack up as many views of your videos as possible.
Besides offering a free option for sharing your videos, with limits on the amount of video you can upload each week (500 MB total and only one HD video per week) and with limited ways to customize the viewing experience, Vimeo also offers a Vimeo Plus option for $59.95 per year. With Vimeo Plus, you gain unlimited uploading privileges (including unlimited HD videos), you can customize the video player interface, and you can present your videos without accompanying advertisements. While you can embed any video hosted on Vimeo elsewhere, with Vimeo Plus, you also can host HD video.
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