Friday, June 1, 2007
A custom photo book gives you a tool to show off a tailored collection of images in a package that makes an impact with a client
For those situations where a smaller size is more appropriate, Mpix offers softcover photo books. These can be created as 16-page books in 7.75x10- or 8.5x8.5-inch formats and cost $25 and $20, respectively. Paper and cover are 100-pound text stock. As with their larger cousins, additional pages can be added at the same low cost of 50¢ per page.
Creating a photo book is a simple process. Download the proprietary software from Mpix. The interface is flexible and easy to use. Design the book exactly the way you want it, and the software will produce a PDF file, which is uploaded to Mpix for printing. Turnaround time is 24 hours.
There are three powerful ways that bound photo books will help you to land clients.
Nail The Niche
Let's say you're pitching a client who specializes in a particular field—a used classic car dealer, for example. For $30, you can place in his hands a photo book that contains 20 of your best automobile images. For a personalized touch, page one could be an exterior shot of the car dealership. The last page could be a signature shot of your studio. You can develop a full-blown showcase of the best examples of your work that pertain to your client's special interest—and do it in 24 hours.
Diversify And Conquer
If your photographic accomplishments cover a wide range of subjects, put together a series of softcover books, one for each category. Make separate books for portraiture, landscape, product and whatever other types of work you pursue. Carry these with you when you make presentations, along with the primary pitchbook you created specifically for the potential client. You'll always be prepared at client meetings, even if the sales presentation suddenly needs to change direction.
All photographers have their own collection of personal favorites. Some are the award winners you've produced along the way while others represent the most outstanding examples of your specialty, and some belong in the collection simply because you like them the most. Produce a hardcover collection of your personal best images; create softbound versions, too. Get them into the hands of art directors, advertising agency executives and editors. Sure, you could merely direct them to your Website, but nothing has the impact of a gorgeously produced and beautifully bound collection of photographs, especially if they're yours. For more information, contact: Mpix, www.mpix.com.
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