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Tuesday, August 6, 2013

Move Forward With Social Media

Introduce and publicize your photography to others without falling into a time-wasting black hole


Websites Compared
Flickr
Site Type: Photo Sharing and Image/Video Hosting
Cost: Free
Storage Limit: 1 TB
Mechanisms For Maximum Exposure:
a) Have an image Explored by Flickr. Flickr Explore is an algorithm that factors in a variety of items (number of comments, favorites, etc.) to determine popular Flickr photos daily.
b) Build a regular following with regular activity (posting/commenting).
c) Enable Flickr-sharing permissions for others to share your work.
Sharing:
a) Sharing occurs by submitting your images to Flickr groups.
b) Fans can peruse your "Favorited" images to discover other new images.
c) External sharing is facilitated with a share link on each image to be sent via email, external social-media sites and an embed code.
Benefits:
a) Image sharing is incredibly easy.
b) Flickr gained additional popularity with members and non-members alike because their search leveraged image-tagging (i.e., keywording). Flickr remains one of the easiest and most commonly used platforms to search for images.
c) New and improved layout, and support of higher-resolution images.
d) Allows metrics to track image popularity, traffic and sources of use if embedded.
Drawbacks:
a) Adding images to groups was always a little awkward and initially unintuitive. Now, it's more intuitive, but still, manually finding and adding images to an endless number of groups specific to a topic or group is time-consuming.
b) No e-commerce capabilities.

500px
Site Type: Photo Community
Cost: $25 and $75 accounts
Storage Limit: Up to about 3 TB of storage and 10 GB of data transfer per month for premium accounts
Mechanisms For Maximum Exposure:
a) Have an image selected as an Editor's Pick, which are manually chosen by 500px staff based on a variety of factors, but it's safe to bet prior popularity is a key factor.
b) Build a regular following with regular activity (posting/commenting).
Sharing:
a) As with Flickr, sharing is done less directly by Liking or Favoriting an image so people can peruse images curated by those they follow.
b) External sharing is facilitated with buttons on each image to be sent via email, external social-media sites and an embed code.
Benefits:
a) Regular updates with a dedication to design.
b) New, improved layout and support of higher-resolution images.
c) Site metrics allows you to monitor site activity for your photos.
d) e-commerce is possible for print sales.
Drawbacks:
a) Beyond systematic designations of images as Fresh, Upcoming and Popular, there's no active way for photographers to pursue increased exposure within the community.
The result is that many members will leave comments asking for you to view/comment on their images.
b) Inability to set your own prices for images sold.
c) Print quality is assumed to be good with no opportunity to review.


 

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