Monday, October 5, 2015

Move Forward With Social Media

By Jim Goldstein Published in The Business of Photography
Move Forward With Social Media

Websites Compared

Google+ Site Type: Social Networking
Cost: Free
Storage Limit: Unlimited for standard size images (2048 pixels on the longest edge), while full-size images count against the Google Drive storage quota of 5 GB
Mechanisms For Maximum Exposure:
a) "What's Hot and Recommended" ( displays well-matched content into individual users' streams based on their interests, posting history and more.
b) Community pages allow sharing of images with people of a common interest vs. an individual following.
a) Internal to Google+ only or via email. One can utilize third-party plug-ins to reach additional outside social-media networks.
a) Google+ isn't the largest social-media website, but its search engine is. Search engine optimization (SEO) will be increasingly impacted by Google+ activity, especially with the advent of "authorship" attributes that now tie your Google profile to your content that Google displays in
search results.
b) Google+ has been adopted quickly by photographers and photography fans, thanks to its ease of use and attention to details.
a) It's yet another site to manage.
b) It supports business pages, but limits their interaction with others.
c) It's unclear what the true adoption rate is.

Facebook Site Type: Social Networking
Cost: Free
Storage Limit: Unlimited
Mechanisms For Maximum Exposure:
a) Good, old-fashioned regular engagement with fans to help build an audience over time.
b) Schedule your posts to reach your audience at the most optimal time to reach the most people.
c) Take part in high-profile group pages to help extend the reach of your work to others.
d) Facebook allows users to promote their posts at a cost. This is an option when introducing yourself or your work is important enough to spend some hard-earned money.
e) Facebook ads, which allow you to promote your business through paid advertisements.
a) Natively, Facebook users can share to either a personal timeline or a fan page. Outside of Facebook, it's possible to share content through other sites and services that take advantage of Facebook's Open Graph API.
a) It's the largest social-media website.
b) Facebook's popularity has translated to a wide adoption of its "Like/Share" button that populates millions, if not billions, of web pages.
a) Facebook continues to battle privacy- and copyright-wary users as their terms of use change, which happens frequently and are more aggressive than other social-media websites.
b) Shared content may not catch as many eyes if the page it originates on doesn't fully take advantage of Facebook's Open Graph meta tags.

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