Friday, April 10, 2009
Vision To Visuals: Focus On Fashion
In crisis, there is opportunity
I’m someone who believes that crises represent an invaluable opportunity for change and rebirth. So I’m always drawn to optimists who apply themselves to deep introspection in times of crises and reconnect with their core human values to chart out a new future. Suma, a fashion designer I met two months ago, is an exceptional person who turned the gloom of the financial district into the optimism of the fashion district. An engineer by training who spent her entire career in executive positions on Wall Street, Suma was jolted out of her “comfort zone” earlier this year. She went into the depths of personal reflection and used this crisis in her favor by deciding to embark on her lifelong dream. Suma had a terrific talent for designing clothes, but her comfortable position on Wall Street had kept her from risking her career to become a fashion designer. Adopting the confidence and entrepreneurialism that runs through both fashion and finance in New York, Suma merged her “go-getter” Wall Street self with her creative ethos and designed and produced her first collection within three months of leaving the financial district.
Suma came to see me right after she created her collection. Although she was done with the most creative part of the process, she was clueless about how to introduce her work to the fashion world. My Focus on Fashion division at Duggal provides concept-to-creation services specifically tailored to the fashion industry, ranging from art direction, model casting and photo shoots to retouching, graphic design and printing the final work as look books and custom portfolios. Focus on Fashion serves as a convergent hub for professionals in fashion, as well as for new entrants like Suma.
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