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Monday, September 29, 2008

Vision To Visuals: Layers Of Commonality

A silk printing process made it possible to create a special cross-cultural exhibition

While discussing more of the details to how we could help fabricate the project, Tom stated, “It was the perfect way to produce multiple layers that my viewers could move through and where the Iranians and Americans could interact on an American landscape. The technology that Duggal devised made the show possible at just the right time. We were able to create an installation that works in the way we needed it to and presents images in a way that has never been seen before.”

His show “Pictures of You: Images from Iran” opened August 1 in Crested Butte, Colo., and is scheduled to travel across the U.S., interacting with a large range of audiences. A second show already has been conducted at Civic Center Park during the Democratic Convention in Denver. The installation has generated media interest both in the U.S. and in Iran. It has attracted bloggers across the world, as well as other photographers posting dozens of images from the show online. The response to the show has been overwhelmingly positive, but also has brought up and bridged a controversial topic. Tom feels that this is exactly what was needed.

One viewer described the installation by saying, “Standing inside the brightly colored chiffon as it swishes in the wind, surrounded by the grit and chaos of an urban environment, gives a peculiar sensation of wearing the dress of geography, as if it’s possible to pluck at the edges of a city and wrap it around one’s shoulders.” The combination of images, sounds and location for the installation created exactly what Tom was looking for.

I found great pleasure in working with Tom on his passionately inspired creative installation of Iranian culture, and I’m pleased to have been able to enhance his vision by providing the newest technology in visuals.

See more images from “Pictures of You” at www.picturesofyouiran.com.

Baldev Duggal, president and founder of Duggal, has been innovating visual solutions for image-makers for more than 40 years. Credited with building and designing the industry’s first dip-and-dunk processing machine, Duggal has maintained his status as a leader in the imaging business and is heralded for outstanding service by consumer and trade magazines alike. With digital capabilities reaching worldwide, his headquarters covers a block on West 23rd Street in New York City.


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