Case Study: Producing A Successful Estimate

Craig Oppenheimer of Wonderful Machine walks us through the details of a winning job bid for a restaurant’s photo shoot
By Craig Oppenheimer Of Wonderful Machine
As a producer at Wonderful Machine, I work with photographers around the world on a daily basis to help them connect with clients and estimate projects both big and small. One of our members recently asked me to help him compile an estimate for a shoot with an agency working…

Arbitration Friend or Foe?

As a professional photographer, should you beware of alternative dispute resolution
By Samuel Lewis
If there's one aspect of contracts frequently misunderstood or rarely given due consideration, it's provisions relating to dispute resolution, and specifically, the increasingly common use of the alternative dispute resolution (ADR) procedures of mediation and arbitration. Those who fail to fully appreciate the relative advantages and disadvantages of including such…

Social Media & ­­­­­Copyright

Navigating the potential pitfalls of having your work circulating in social media
By Jim Goldstein
In the past several years, social-media websites and their everyday use have been rapidly evolving. Through it all, copyright protection has been a constant concern for creatives of all types, but particularly photographers. In my prior article "Social-Media Marketing Essentials," I covered a variety of topics surrounding social-media marketing, including…

The Pinterest Conundrum

Photographers struggle to determine whether Pinterest is a marketing savior or a copyright nightmare
By William Sawalich
Like so many commercial photographers, I'm always looking for new ways to market my work. We're browbeaten constantly by the knowledge that we must use whatever technological advantages we can to reach out to new customers and engage with an audience that may be interested in paying for our work.…

Social-Media Marketing Essentials

How you can balance the need to be on Twitter, Facebook, Google+ and other social media to build your business without letting them take over your life
By Jim Goldstein
Odds are, the last time you spoke with a fellow photographer, it came up. Not photography itself, business finances or gear, but marketing—social-media marketing, to be specific. Whether you call it by this term or not, it's what you were discussing, and it more than likely centered around the topics…

Vision To Visuals: Wakhan Journeys

An ethereal version of Afghanistan
By Baldev Duggal
Shut your eyes for a moment and imagine Afghanistan. What do you see? There's a high probability that you picture a rough mountain terrain, Taliban fighters with guns, military bases or explosions. Our brains form these subliminal visual associations through the onslaught of aggressive imagery that accompanies news headlines that…
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