Since the early days of digital technology, there’s been one simple rule of product design and marketing: More is better. Computers (more processing power), hard drives (more capacity), printers (more colors, more nozzles, more dots per inch)—the list goes on. When digital cameras came out, the key spec in the “if some is good, more is better” model, was the number of megapixels. Of course, there was a good reason for so much attention being lavished upon the megapixel specification.

LONG BEACH, Calif. – Aug. 26, 2008 – Epson, the number-one selling projector brand worldwide, today announced the Epson EX100 projector, a 3.5 pound ultra-portable multimedia projector that offers 2,700 lumens of white and color light output, XGA resolution for razor-sharp image quality and detail, and Epson’s latest 3-Chip 3LCD technology.  Designed for business and mobile professionals who require a high-quality, feature-rich and lightweight projector that can be easily taken from location to location, the Epson EX100 is priced at $999 (estimated street price) and is available at OfficeMax and other leading retail locations. 

TOKYO, JAPAN, August 27, 2008 – SanDisk Corporation (NASDAQ: SNDK) today set a new speed record of 30 megabytes per second1 for SD™ flash memory cards with the introduction of the SanDisk Extreme® III 30MB/s Edition line of SDHC™ Cards. The new cards, expected to be available worldwide in September in 4-gigabyte (GB)2, 8GB and 16GB capacities, are designed to deliver peak performance when used with the new digital single-lens reflex (DSLR) camera, Nikon D90.

Raleigh, North Carolina – August 27, 2008 – Alien Skin Software today announces the immediate availability of Blow Up® 2, the new version of its photo resizing plug-in for Adobe® Photoshop® and Photoshop Elements. Blow Up 2 takes the complexity out of preparing photos for printing with a user interface that intelligently handles resizing, cropping, and sharpening. The sophisticated enlargement algorithm produces photos dramatically sharper and more detailed than any other method.

MELVILLE, N.Y. (Aug. 27, 2008) – Nikon Inc. today announced the D90, a digital single lens reflex (SLR) camera that redefines the creative boundaries of digital photography allowing photographers to easily create stunning still images and High Definition (HD) movie clips with sound—with the same camera. A host of Nikon core technologies were leveraged to develop the D90’s scope of versatility, calling on years of photographic and optical expertise. Whether consumers are graduating from an advanced compact digital camera or are a seasoned D-SLR enthusiast, the Nikon D90 emphasizes brilliant image quality and versatility with its exclusive advanced Scene Recognition System, intuitive creative controls, blazing fast performance and the industry-first ability to create HD movie clips at 720p in the new D-Movie mode.
 

LAKE SUCCESS, N.Y., August 26, 2008 – With the demand for digital SLR cameras reaching unprecedented levels, Canon U.S.A., Inc., a leader in digital imaging, is answering the call with the announcement of the next evolution in advanced amateur digital SLR photography, the EOS 50D Digital SLR Camera with 15.1 megapixel resolution and Canon’s new DIGIC 4 image processor. Designed to offer extraordinary quality and image control for the advanced photographer with a passion for the art, the Canon EOS 50D Digital SLR camera includes an expanded ISO range, improved noise reduction, and in-camera photo editing features. Canon has loaded the EOS 50D camera with a number of enhancements and some trickle-down technology from Canon’s professional Digital SLR cameras, as well as a new Creative Auto Mode (CA) that gives users more creative flexibility to make image setting adjustments conveniently without the need to be a photo expert.

M-ROCK is excited to announce the brand new Zion 525 & McKinley 526 camera backpacks. The Zion and McKinley are identical except the McKinley includes large roller wheels and locking telescope handle. The backpacks include a modular interior with a removable Accessory Bag and spare dividers for three set up options. The basic set up is for a regular or Pro DSLR camera with up to a six inch lens attached, with room for an additional two to four lenses or photo accessories. The Accessory Bag above can hold more electronics, personal items or hiking gear. Replace the Accessory Bag with the extra dividers will allow you to load use all of the interior space for extra photographic supplies and load your SLR camera with up to a nine inch lens attached. The removed Accessory Bag has Web & Velcro arms below that can securely attach to the fabric handle on top of the backpacks.

CHICAGO, January 29, 2008 - Calumet Photographic invites the emerging photographer to enter the world of studio lighting with the extremely affordable, and yet sophisticated self-contained flash units. The Genesis 200w/s and 400w/s monolights provide you with all the power and lighting control that you will need to create professional-looking portraits and great still-life tabletop photographs. They will provide you with recycling times as low as one second. The Genesis flash units’ 5-volt sync voltage is even safe for today’s digital cameras.

Our popular Beauty Dish // Now with even more uses. The metal body is designed to accommodate a large honeycomb with a diameter of 22"/56 cm. This makes targeted light possible and increases the possible applications. The metal honeycomb clicks into the edge of the newly developed reflector and is held in place by two metal clips for simple handling and effective performance.

SEATTLE, August 14, 2008 — Digital Railroad, the leading provider of online archiving and marketing services for the professional photography industry, today announced a partnership with Embassy Digital to provide DRR member photographers with the ability to create custom, professional-quality photo books. DRR member photographers save 50% on their first photo-book order with Embassy Pro Books. Embassy Pro Books will also offer DRR members a 10% discount for future book orders.