(Re)Dawning Of The Age Of Medium Format

The photographer’s secret weapon in the era of film is seeing a resurgence today.
Hasselblad H6D
[Updated August 25th, 2016] Medium format cameras once were the chosen tool of every studio photographer.  At a certain point in a photographer’s studio career, they would graduate to medium format work, and their 35mm gear would be relegated to on-location shoots, scouting and travel work. The digital photography era took some of the shine off of... Read more

The Resolution Of Imaging

Today’s cameras, lenses, printers and scanners are sharper, more detailed and better than ever

Photographic purists often will remind digital photographers that even the most modest piece of 35mm film can outperform digital photography when it comes to resolution. Film, they argue, has as much detail as somewhere between a 100-megapixel and 200-megapixel sensor, depending on how exactly you convert the resolving power of film’s chemical process... Read more

Don Smith Made The Switch

A sports shooter turned landscape photographer, Don Smith’s switch to Sony mirrorless cameras was, like his entire career, all about the light.

Don Smith has always been an early adopter of the best new technologies. In 2002, as a working sports photographer, he invested in the first widely available, reasonably affordable DSLR—the Canon EOS D30. In recent years, having traded sports for landscapes, Smith made another big switch—from a bulky DSLR to the next big thing: the Sony A7 line... Read more

Ben Moon Made The Switch

Adventurous lifestyle photographer Ben Moon calls the Sony a7R II his “everything camera.”

Ben Moon has crossover appeal. He’s not just an outdoor adventure photographer with a portfolio full of tremendous climbing and surfing photos—though he is most definitely that. He’s also a skilled portraitist with a love of music and a number of prominent performers as clients and even several album covers under his belt. And he’s a filmmaker... Read more

Shooting With Sony's "Disruptive" a7R II

The latest camera in Sony’s mirrorless lineup is positioned to take down the kings of the DSLR world. We put it through its paces to see if it lives up to the hype.

Sony’s new a7R II is a shot across the bow of Canon and Nikon. Spend anytime with Sony’s engineers, and you’ll hear them describe their new system with the term "disruptive." Based around a new Sony-designed sensor, the a7R II is a clear sign that Sony has their competitors in their sights and is gunning for their market... Read more

Chris Burkard Made The Switch

This world-traveling photographer chose Sony because he was looking for something “pocketable but powerful.”

For nature and travel photographer Chris Burkard, surfing and climbing and kayaking are more than just the subjects he photographs. They’re integral to the life he lives. In fact, he says, it’s by incorporating the outdoors into his daily life he’s able to make photographs from the perspective of a participant rather than an outsider. His passion... Read more

Gabe Rogel Made the Switch

Adventure sports photographer Gabe Rogel loves his Sony mirrorless cameras because they’re light, they’re fast, and they shoot beautiful video.

Adventure sports photographer Gabe Rogel grew up loving mountain climbing and snow skiing. While studying photography in college, he sold a few photos and that led to a realization: “This is what I want to do.” He did it, too. And now he’s doing it with Sony mirrorless cameras. Finding equipment that’s both compact and light is important to... Read more

The DSLR Is Still King

While mirrorless cameras offer advantages such as a small form factor and versatility, the optical viewfinders, high-speed frame rates and powerful processors of top-end DSLRs keep them on the throne

Mirrorless camera manufacturers like Fujifilm, Olympus, Panasonic and Sony are in an arms’ race with the more traditional DSLR manufacturers—mainly, Canon and Nikon—a race that’s fueling an incredible rush of technological development and innovative product design. There’s a buzz and an excitement in the camera industry that has... Read more

Colby Brown Made The Switch

The world traveler switched to Sony’s a7 line of mirrorless cameras because they were so much smaller. He’s stayed with them because they are so much better.

Colby Brown might best be described as a humanitarian photographer. He travels the world, camera in hand, looking to help those who are most in need. Along the way he’s built a beautiful portfolio of dramatic landscape and travel photos, but it’s making a difference with his camera that motivates him. Trained as a first responder, Brown... Read more

Full-Frame Roundup

For most pros, the full-frame format is the tool of choice for the bulk of their work. The range of what’s available has grown, and we break down some of the new options.

A few years ago, it looked like the major camera manufacturers were on the verge of all but completely eliminating full-frame products. That has changed, and today there are more full-frame options available than ever before. For pros, especially fashion-oriented pros, a full-frame DSLR is the tool of choice. Here’s a look at what’s available... Read more

Here Comes The Resolution

Wedding work is ideally suited for the highest-res cameras. Which one is best for your work?

Back in the film era, medium-format cameras were the hot choice for wedding photographers because their larger negatives could deliver much better image quality than 35mm SLRs (35mm originally was known as "miniature format"). But, as digital took over, so did the "full-frame" 35mm DSLR for pro wedding photography. DSLRs offer better,... Read more

Moving To Motion

Key gear to take your movie work from static to dynamic

Most professional photographers make their first forays into motion by leveraging their still photography equipment. Everything, from the motion-capable DSLR to the usual collection of lenses to the tripod and head, was ported from still capture to motion capture. Any prolonged work in shooting motion requires some additional gear. Continuous... Read more
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