Tuesday, October 27, 2009
Misinformation: Video Tech
Finding a resolution for video-capable cameras isn’t easy

| The Nikon D300S captures in high-quality 720p resolution. For many shooters, the faster transfer rates, streamlined workflow and reduced processing power needed for 720p make it an ideal choice. |
Although 1080p has all of the buzz in the HD video world, it’s not necessarily the best format to be using. 720p offers some distinct advantages for a lot of photographers. Smaller file sizes mean faster processing pipelines and more streamlined workflows, and for photographers in the field, it can mean the difference between making a deadline or not.
That being said, the real truth here is that video capability in still cameras is still a technology in its youth. Many photographers who have previously only had to deal with the “decisive moment” are themselves fumbling around with what’s an entirely new angle for capturing the world around us, and it should come as no surprise that camera manufacturers are also unsure of the long-term future of a very new innovation. It’s been an unexpected surprise to some that so many cinematographers and filmmakers have been looking at video-capable D-SLRs, especially with the numerous limitations in them, including limited clip lengths, difficult audio capture and lackluster focusing capabilities.
The reason that filmmakers have become so interested in them, of course, is because of the amazingly shallow depth of field that you can get with such large sensors and quality lenses, which, ironically, results in a “filmesque” look that videographers haven’t really been able to achieve until now. It also helps that cameras like the Panasonic Lumix DMC-GH1K and Nikon’s D90, D5000 and D300S also have cinematic 24 fps modes, and the Canon EOS 7D even offers a variety of selectable frame rates. This all has led to even more cinematographers becoming interested in testing the waters.
Speaking of getting your feet wet, it’s important to note the target market for these cameras was initially the professional photographer or photojournalist who wanted to be able to include video for outsourcing to the web or on blogs. For these markets, 720p is more than good enough, and in fact, circumventing the extra step of format conversion for photojournalists and documentarians proves to be an advantage for photographers far removed from the safety of fast Internet connections and big hard drives.
For manufacturers, as long as the needs of their consumer base are being met, it makes little sense to pursue more costly solutions, especially when it means making big changes to amazing D-SLR processors that have been perfected to do what they do best—take great still shots.





