Thursday, August 25, 2011
The Epson Stylus® Photo R3000 gives you the means to achieve your vision
The ultimate expression of a fine photograph is a well-crafted print, and well-crafted doesn't come automatically. This isn't a fault in technology; it's inherent in the medium. Master printers were known to spend hours fine-tuning images through elaborate combinations of paper, chemistry, and dodging and burning techniques. Crafting a print isn't a matter of guesswork; it's a matter of having the best tools available and knowing how to use them to arrive at perfection.
The Epson R3000's MicroPiezo technology is renowned for its accuracy. Unlike systems that use heat to "boil" the ink through the printhead, the MicroPiezo printhead uses piezo electric elements to accurately place ink droplets onto the paper.
As any car enthusiast knows, you can have the best brakes in the world, but ultimately it's the tires that will stop the car. Where the rubber meets the road is the critical junction where everything comes together. In photography, the rubber meets the road as the paper moves through the printer and the ink is applied. No matter how good your image file is and no matter how high-tech your printer is, if your paper isn't up to the task of holding the colors and detail, you're not going to get an exhibition-quality print. Epson Signature Worthy® papers were designed to exceed the most discriminating professional's expectations.
The paper has always been the unsung hero in photography. It's often regarded as decidedly low-tech, but in the digital era things aren't always what they seem. To cope with the tight tolerances of a modern Epson printer, the paper needs to be made to equally high standards, and to put it simply, all papers are not created equal. Epson Signature Worthy® fiber-based fine-art papers have the look and feel of the finest fiber-based papers from the silver-halide era.
The unique tactile sensation you have when you hold a print is only part of the story. Using precise formulations and manufacturing processes, Epson engineers developed each surface to match the capabilities of the MicroPiezo printhead and Epson inksets. The paper takes up the ink perfectly to maintain sharpness and color fidelity. Signature Worthy® Fiber Paper achieves a D-Max that has never been attainable in the digital darkroom, or the silver-halide darkroom, for that matter. Images have the crispness, contrast and tonality that come from the combination of saturated colors, rich blacks and a pure white paper base.
When you see row after row of nearly identical printer boxes in superstores, it's easy to think of them as electronic commodity devices—sure, there may be slight tweaks here and there, but aren't they really pretty much the same? Dig a little deeper, though, and significant differences emerge. The ability to lay down ink droplets with precision is critical for color fidelity. Splatters and inconsistent droplet shapes at the microscopic level directly and adversely impact the tonality of the print. The Epson R3000's 9-color, 8-channel MicroPiezo printhead is a marvel of precision. In concert with the Accuphoto HD2 screening algorithm, it directs the printer's UltraChrome K3™ with Vivid Magenta inkset to bring out every nuance and detail in rich color and contrast.
The Epson R3000's MicroPiezo technology is renowned for its accuracy. Unlike systems that use heat to "boil" the ink through the printhead, the MicroPiezo printhead uses piezo electric elements to accurately place ink droplets onto the paper. All of this advanced technology is just so much techno-babble until you see how it translates into the well-crafted print.
For example, silver-halide films were notorious for their difficulties with skin tones. Digital technology has the same problem. The Epson R3000's UltraChrome K3™ inkset has the Epson Vivid Magenta Ink Technology for markedly improved skin tones. For a professional photographer, this is where the rubber meets the road. Fashion and beauty, portraiture, weddings and events—all of these endeavors require that skin tones be rendered perfectly. The ink, printhead, software driver and Epson Signature Worthy® papers work together as a system to make those skin tones in the print. These are the tools that a creative professional takes advantage of when creating the perfect print.