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Going Pro

Going Pro

Designed for the burgeoning photographer, Going Pro speaks to those looking to start or improve their photography business. Get your photo career going today!

Monday, June 18, 2007

Getting Through The Down Time

The unique lifestyle that we have as professional photographers can be challenging when the work isn't flowing in

Getting Through The Down Time

“What do you do all day?” she asked. She was an upwardly mobile, fabulous clothes-wearing corporate mover who made truckloads more money than I did. She was 23 and calling me out. Her assumption was that a 23-year-old photographer like me plodded through the day pretending to be important and made very little money. To dispel that rumor, I immediately ordered a round of drinks for her and her five friends. Everyone was impressed and, for the moment, I quelled the condescending suits. I quietly excused myself and called my credit card company from the bathroom to make sure I had enough room left to cover the looming tab.

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Friday, June 1, 2007

Photojournalism In The Age Of YouTube

For freelance photojournalists, these are chaotic times. But in chaos there's opportunity if you have the daring to go for it.

Photojournalism In The Age Of YouTube

The age of traditional freelance photojournalism is no more. Newspaper and magazine markets are shrinking. Editorial budgets are at an all-time low. Assignments and opportunities have decreased dramatically, even for the top-tier photographers. The glory days of months-long assignments with large advances and a big chunk of magazine space waiting at the end of the job are gone, too. In these changing times, freelance photojournalists can still make a living and fulfill the calling to get the story out by adapting to a new paradigm.

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Friday, June 1, 2007

Market Yourself

A custom photo book gives you a tool to show off a tailored collection of images in a package that makes an impact with a client

Market Yourself

Being a great photographer is no guarantee that you'll be a successful one. Talent is important, there's no doubt about that. But if you don't find effective ways to let your talent be known, you'll flounder. Today, it's promote or perish. You must market yourself.

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Friday, May 25, 2007

Workshops For The Pros

Workshops aren't just for amateur enthusiasts. You can take your business to a new level by attending an intense, professionally oriented program.

Workshops For The Pros

Making the move to a fully digital workflow can be like trying to merge onto the information superhighway in a brown Dodge with a yellow door and white smoke pouring out the back. You sometimes feel like you're only seconds away from getting creamed by a semi with Digital Asset Management written in 10-foot letters on the side. To get turbocharged and start your trek to the fast lane, you need to get some high-horsepower help.

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Thursday, May 24, 2007

Hustle & Flow - Self-Marketing Secrets

The art of getting a job and staying on a buyer's speed dial is as much about your photographic talent as it is about your self-promotional talent

Hustle & Flow - Self-Marketing Secrets

The compulsive urge to panic while waiting for a job should be recognized as a physical condition. Many times over the last 20 years, I've found myself on the edge of a complete breakdown, spending huge money on promo campaigns, e-mails and sourcebooks as I try to figure out the magic method for getting noticed by the people with the work. There were times when resources ran low and the whole effort seemed overwhelming. Then, out of the blue, often on the day that I was using the same coffee filter for the third time, a phone call.

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Wednesday, May 23, 2007

Bulk Up Your Book

Producing personal photos on a budget

Bulk Up Your Book

“I hate this one…I'm over that one…Oh, that one can go.” I was reviewing my portfolio recently and these were the comments I was making to myself about some of the images that were in it. They didn't fit with the styles that were emerging from my current work, and others, well, I was just sick of some of them. I needed to replace those useless pictures with fresh ones that were more indicative of the type of work I wanted to do in order to create a book that displayed a more cohesive style.

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Wednesday, May 23, 2007

It's About Sexy, Not Sex

If you want to have the respect of your models, give them the respect they deserve—and leave the rose at home

It's About Sexy, Not Sex

“Are you gay?” The question came from an 18-year-old model wrapped in a partially see-through blouse. “No. Why do you ask?” I responded. She explained that in spite of my being very young, backstage at a fashion show and surrounded by stunning half-naked women, I was acting surprisingly professional. I was 19 and on the first fashion assignment of my career.

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