Media Kit

The Art

More Of The Best, From The Best

• More outstanding photos and portfolios. Digital Photo Pro is a continuing source for new ideas, new methods, new techniques and new ways of seeing. Showcasing innovative concepts in Digital Photo Pro is the source of inspiration for the professional.

• More photographers are turning out an astounding body of striking work as they continue to expand the envelope of photographic expression. Digital Photo Pro covers the broad spectrum of talent, providing photography professionals with fertile ground for cross-pollination.

• More solutions for photo creativity. Digital Photo Pro interviews top photographers to find out how digital is used to improve picture-taking. Our tech talk advances the skills of the most experienced readers, yet helps later adopters to learn from the open forum that’s Digital Photo Pro.

The Tech

More Of The Best, From The Best

• More essential information on digital! With the advent of new technology, information and misinformation abound from a variety of sources. Our editors and contributors know the difference. Digital Photo Pro is the clearinghouse for finding the right products and the most useful information.

• More solutions for workflow. From image capture to the final product, then dissemination and storage—how does it all work? This is one of the most important challenges facing photographers in their film/digital or pure digital-based business. Digital Photo Pro leads the way

• More than just cameras. The shift to digital impacts decisions related to lens choices, studio equipment, storage methods, computers, portable electronics and more. In Digital Photo Pro, professionals will learn to incorporate the benefits of digital and capitalize on the opportunities.

Tel: (617) 279 0213
Claudia Warren, Assistant Advertising Sales Manager

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2015 Production and Editorial Calendar

Issue Date Space Close Material Close Newsstand On-Sale Newsstand Off-Sale Subscriber Mail Start Issue Theme Bonus Distribution
Dec 10/15/14 10/20/14 12/02/14 1/06/15 11/11/14 Master’s Annual  
Jan/Feb 11/12/14 11/17/14 1/06/15 3/04/15 12/16/15 Self-Promotion CES – 2,000
Mar/Apr 1/14/15 1/19/15 3/03/15 4/28/15 2/10/15 Fashion  
May/June 3/11/15 3/16/15 4/28/15 6/23/15 4/07/15 Black & White Cinegear West 300
July/Aug 5/06/15 05/11/15 6/23/15 8/25/15 6/02/15 Wedding  
Sep/Oct 7/08/15 7/13/15 8/25/15 10/20/15 8/04/15 Still/Motion Cinegear East – 300
Nov 9/02/15 9/07/15 10/20/15 11/24/15 9/29/15 Photojournalism Shoot NY – 300
Dec 10/07/15 10/12/15 11/24/15 1/05/15 11/03/15 Master’s Annual  

Please note: Editorial content and production dates are subject to change.

Madavor Media has been producing upscale enthusiast publications in the photography, golf and aviation categories. Our corporate goal is to produce publications that attract passionate readers. You can reach them through our powerful Werner Publishing Photo Group in magazines that drive readers’ interests in both print and online media buys.

Rate Card #13 Effective January 2015 Issue

GENERAL ADVERTISING RATES

BLACK & WHITE

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $12640 $11970 $11500 $11050 $10595 $10170
2/3 Page 9495 9115 8735 8390 8075 7765
1/2 Page 7230 6925 6655 6395 6125 5905
1/3 Page 5510 5285 5065 4865 4675 4495
1/4 Page 4195 4000 3850 3715 3555 3420
1/6 Page 3190 3050 2945 2810 2720 2600
1/12 Page 2455 2335 2260 2140 2080 1985
1 Inch 1255 1195 1140 1080 1065 1005


BLACK & 1-PROCESS COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $14185 $13625 $13100 $12570 $12060 $11580
2/3 Page 10820 10355 9965 9560 9185 8825
1/2 Page 8205 7905 7565 7285 6985 6730
1/3 Page 6245 6000 5775 5550 5310 5110
1/4 Page 4750 4580 4380 4215 4060 3875


FOUR-COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $16600 $15950 $15340 $14720 $14100 $13540
2/3 Page 12635 12145 11660 11180 10730 10315
1/2 Page 9620 9235 8865 8500 8180 7830
1/3 Page 7305 7005 6750 6480 6220 5980
1/4 Page 5570 5330 5125 4935 4730 4530


COVERS

  1 time 3 times 6 times 9 times 12 times 18 times
Cover 2 $18590 $17865 $17155 $16465 $15810 $15160
Cover 3 17610 16895 16220 15600 14960 14360
Cover 4 19930 19125 18400 17635 16930 16260


SPECIAL CLASSIFICATION

BLACK & WHITE

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $8655 $8315 $7985 $7675 $7390 $7070
2/3 Page 6585 6350 6080 5845 5595 5385
1/2 Page 5015 4850 4645 4475 4265 4120
1/3 Page 3825 3665 3530 3395 3270 3130
1/4 Page 2910 2810 2675 2580 2500 2380
1/6 Page 2230 2140 2060 1965 1875 1830
1/12 Page 1700 1655 1570 1515 1460 1405
1 Inch 880 855 795 770 740 725


BLACK & 1-PROCESS COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $10040 $9645 $9270 $8895 $8565 $8205
2/3 Page 7655 7365 7070 6770 6510 6245
1/2 Page 5810 5595 5370 5145 4935 4570
1/3 Page 4445 4250 4085 3930 3775 3610
1/4 Page 3380 3245 3115 3000 2870 2760


FOUR-COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $1175 $11310 $10865 $10440 $10020 $9620
2/3 Page 8960 8605 8260 7940 7635 7305
1/2 Page 6830 6570 6300 6035 5790 5570
1/3 Page 5205 4995 4775 4595 4400 4250
1/4 Page 3960 3800 3650 3510 3380 3245


MARKETPLACE

  1 time 3 times 9 times
1/3 Page $2240 $2130 $2060
1/6 Page 1795 1730 1665
3-Inch 1525 1465 1400
2-Inch 1120 1080 1030
1-Inch 720 685 665
Digital Photo Pro provides the essential blend of artistic inspiration and digital technology information for professional and advanced photographers. Our website, digitalphotopro.com, is a direct extension of digital workflow technique and technology, and is the online guide to advanced creativity and technology, as well as the complete source covering professional and advanced photographers’ equipment needs.

In addition to banner advertising on digitalphotopro.com, target your marketing message with custom sponsorships and eNewsletter promotions. For more details on our web sponsorship opportunities, click here to download the 2014 Online Media Kit (PDF).

2015 Electronic Ad Rates & Specs

AD RATES

IMPRESSIONS
Ad Unit Size (Pixel) Placement 50,000 100,000 200,000
Roadblock (All) Various All Spots $165 $150 $140
Leaderboard 728 x 90 Top $60 $55 $50
Rectangle 300 x 250 Right Side (top, middle, bottom) $60 $55 $50
Anchor 728 x 90 Bottom $40 $35 $30


AD SPECS

Ad Unit Size (Pixel) GIF/JPEG Rich Medias
Leaderboard 728 x 90 40k See guidelines below
Rectangle 300 x 250 40k See guidelines below
Anchor 728 x 90 40k See guidelines below


Rich Media Guidelines

Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation:
Animation is OK (maximum 3 loops)

Maximum Frames Per Second:
No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/stop” button.

Banners With Audio:
The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.

The Digital Photo Pro eNewsletter provides opt-in subscribers with a wide range of information, from advice on professional photography to industry news, as well as the latest on accessories and equipment. It gives access to a sneak peak at the current issue of Digital Photo Pro magazine, latest industry news and web-exclusive content.

(To view a detailed explanation of our eNewsletter sponsorship rates, specs and schedule, click here).

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.

2015 eNewsletter Ad Rates & Specs

AD RATES

COST PER RUN
Ad Unit Size (Pixel) Placement 1x 4x 8x
Roadblock (All) Leaderboard + Rectangle Above Fold $3,000 $2,700 $2,300
Leaderboard 728 x 90 Top $1,750 $1,500 $1,300
Rectangle 300 x 250 Bottom $1,750 $1,500 $1,300
In The Spotlight 440×282 pixels image & 50 word max.+ link Scattered through out $1,750 $1,500 $1,300


AD SPECS

Ad Unit Size (Pixel) GIF/JPEG Rich Media
Leaderboard 728 x 90 40k See guidelines below
Rectangle 300 x 250 40k See guidelines below
In The Spotlight 440×282 pixels image & 50 words max.+ link 20k No


Rich Media Guidelines

Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation:
Animation is OK (maximum 3 loops)

Maximum Frames Per Second:
No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/stop” button.

Banners With Audio:
The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

Custom Sponsorship Opportunities

  • Target your marketing message with the placement of your custom banners on specific editorial landing pages!
  • Custom banners (638 x 198) are inserted in the editorial portion of the page and are distinctly separate from the Leaderboard and Rectangle banner positions.
  • These custom banners provide a targeted message opposite “like” editorial.
  • The Werner imaging sites are top performers in the web photo-endemic marketing space.
  • Your custom banner will reside under key editorial sections for maximum synergy with your product.

(To view a detailed explination of our custom sponsorship positions and targeted banner program, click here).

All publications at Madavor Media are produced using computer-to-plate technology. Please submit advertising material in one of the digital file formats listed below. Madavor Media cannot accept responsibility for reproduction errors with ads submitted as application files or ads that do not adhere to SWOP standards. See www.swop.org.

Advertising File Specifications

PDF/X-1a FILES RECOMMENDED

  • All furnished PDF files should comply with PDF/X-1a specifications (detailed at www.adobe.com/products/acrobat/pdfs/pdfx.pdf).
  • The PDF version should be either 1.3 or 1.4.
  • All high-resolution images and fonts must be included when the PDF/X-1a file is saved.
  • Images must be SWOP (CMYK or Grayscale), TIFF or EPS with effective resolution not less than 225 dpi. No RGB or JPEG images. Do not nest an EPS file into other EPS files. Do not embed ICC Profiles within images.
  • Fonts can be Type 1, Open Type or True Type fonts. Multiple Master fonts are not recommended.
  • Do not menu-style your fonts.
  • Total area density should not exceed SWOP 300%.
  • Do not submit CT/LW, TIFF-IT or DCS files embedded in a PDF “wrappper.”
  • Ensure that all image, art, tint and type elements are set to knock out or overprint as desired.
  • The ad should be right-reading, in portrait mode, at 100% size and no rotations.
  • Exporting a PDF from InDesign (CS) is not recommended due to Identity-H font encoding. DO NOT export as PDF from Quark (5 or 6). Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options.
  • It is recommended that the PDF file be certified PDF/X-1a using a PDF preflight utility.
  • PDF certification utilities included:
    • Adobe Acrobat Professional version 6 and 7
    • Apago Check Up
    • Enfocus Instant PDF
    • Enfocus Pitstop


MECHANICAL REQUIREMENTS
Trim Size 8 1/4" x 10 3/4"
Bleed Allowance 1/8" (.125")
Safety Margin 3/16" (.1875")
Printing Process WebOffset, 133 Line Screen
Binding Method Perfect Bound, Jog-to-Foot
Ink Specifications 4-color process. Match colors available.


Bleed Charge

Bleed covers and body units are an additional 10%. No charge for gutter bleed only. Oversized material that requires bleed handling will be charged the bleed premium.

NON-BLEED BLEED
Full Page 7 x 9 3/4 8 1/2 x 11
Spread 15 1/2 x 9 3/4 16 3/4 x 11
2/3 page 4 9/16 x 9 3/4 5 11/32 x 11
1/2 island 4 9/16 x 7 3/16 5 11/32 x 7 7/8
1/2 horizontal 7 x 4 3/4 8 1/2 x 5 3/8
1/3 square 4 9/16 x 4 3/4 5 11/32 x 5 3/8
1/3 vertical 2 1/8 x 9 3/4 2 15/16 x 11
1/4 horizontal 4 9/16 x 3 1/2 Not Applicable
1/6 vertical 2 1/8 x 4 3/4 Not Applicable
1/6 horizontal 4 9/16 x 2 1/4 Not Applicable
1/12 square 2 1/8 x 2 1/4 Not Applicable
1 column 2 1/8 x 1,2,3″ Not Applicable
2 column 4 9/16 x 1,2,3″ Not Applicable

Color Proofs, Live Area and Bleed Requirements

A contract proof should accompany all ad file submissions. Contract proofs must be made according to SWOP standards including color bars. Proofs not meeting SWOP criteria will be used for color break only. See www.swop.org.

  • Ads should be built to the final trim size of the publication with .125″ bleed and .1875″ trim margin for nonbleed elements.
  • Include standard trim, bleed and center marks in all separations, 1/2″ outside trim (no marks included in the “live” image area).

Contract & Copy Regulations

  • Advertisers that have already established a reputable credit rating with Madavor Media will be extended Madavor Media’s normal terms and conditions. New accounts must prepay by check or credit or may apply for credit by requesting a credit application from the Credit Department. Please contact your Advertising Coordinator.
  • Advertisers who, within a 12-month period from the date of first insertion of their contract, fail to run the number of insertions upon which their billings have been based will be short-rate billed at the next highest rate actually earned.
  • Rates are subject to change upon notice from publisher.
  • All orders are noncancellable after space closing date of each issue.
  • Covers and gatefolds are noncancellable after 30 days prior to closing date.
  • All verbal instructions regarding contracts or insertions must be confirmed in writing.
  • Publisher shall have no liability for errors in key numbers or advertiser’s index.
  • Rates are based on matched four-color process; PMS colors are extra. Special metallic inks on request; contact publisher for specific rates. Group-buy discounts may not apply for special colors. Matched colors are an additional charge.
  • Advertisements received by advertising production department after material closing dates may not be entitled to revision.
  • Advertiser and its agency assume liability for all contents (including text and illustrations) of advertisement printed and shall indemnify publisher against any damages arising from publication of advertisement.
  • Advertising placed by an agency or the advertising department or wholly owned division of a company becomes the credit responsibility of that agency and/or company. Advertiser and its agency shall be held jointly and severally liable for monies due to publisher for advertising published in magazine.
  • All insertion orders are accepted subject to provisions of current rate card. No conditions other than those set forth in this rate card shall be binding on publisher unless specifically agreed to in writing by publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card.
  • Publisher reserves the right to refuse any advertising it deems not in keeping with the policies of the publication or that does not meet its publication standards.
  • We assume that the advertiser and its agency have read this rate card and agree to its conditions without any further contract or notice.


Internet Advertising

• Unless otherwise specified, the measurement/ billing method for delivered impressions will be based upon a third party (DoubleClick).
• Parties will make reasonable efforts to give advance notice regarding changes to placement and positioning, media scheduling, start/ end date compliance, and creative rotation. These changes must be mutually agreed upon by the parties prior to implementation.

IAB TERMS AND CONDITIONS FOR INTERACTIVE ADVERTISING

Cancellation and Termination

a. Without Cause. Unless designated on the IO as non-cancelable, Advertiser may cancel the entire IO, or any portion thereof, as follows:

i. With 14 days’ prior written notice to Media Company, without penalty, for any guaranteed Deliverable, including, but not limited to, CPM Deliverables. For clarity and by way of example, if Advertiser cancels the guaranteed portions of the IO eight (8) days prior to serving of the first impression, Advertiser will only be responsible for the first six (6) days of those Deliverables.

ii. With seven (7) days’ prior written notice to Media Company, without penalty, for any non-guaranteed Deliverable, including, but not limited to, CPC Deliverables, CPL Deliverables, or CPA Deliverables, as well as some non-guaranteed CPM Deliverables.

iii. With 30 days’ prior written notice to Media Company, without penalty, for any flat fee-based or fixed-placement Deliverable, including, but not limited to, roadblocks, time-based or share-of-voice buys, and some types of cancelable sponsorships.

iv. Advertiser will remain liable to Media Company for amounts due for any custom content or development (“Custom Material”) provided to Advertiser or completed by Media Company or its third-party vendor prior to the effective date of termination. For IOs that contemplate the provision or creation of Custom Material, Media Company will specify the amounts due for such Custom Material as a separate line item. Advertiser will pay for such Custom Material within 30 days from receiving an invoice therefore.

Mail Order
Reseller is bound by the Rules & Regulations of the following Madavor Media Imaging Group Rules & Regulations. Ad Pages must clearly distinguish the Mail Order company as a “Reseller” of product and include Reseller logo, Reseller telephone number and specific Reseller URL for product purchases.

Commissions and Discounts

15% discount is allowed to recognized advertising agencies. Net amount is due 30 days from invoice date. Carrying charge is 1% per month for invoices unpaid after 30 days. All orders are accepted subject to publisher’s credit requirements.

Special Positions

Orders specifying positions other than covers will be accepted at 10% of space charge premium. Otherwise, positioning of advertisements is at the discretion of the publisher.

Special Units

All special units such as gatefold, special positioning, nonstandard unit sizes or inks, etc., requiring other-than-normal printing treatment must be discussed in advance with publisher to establish feasibility and rates.

Supplied inserts: Preprinted inserts must conform to our mechanical specifications for binding. Supplied full-size insert pages do not contribute toward and will not earn further discounts. Availability limited; inquire for rates, specifications and quantities.

Card inserts: Insert cards must conform to postal regulations and must be submitted for approval 30 days prior to normal closing date for issue. Standard size up to 4 1/4″ x 6″ is charged as a one-time black-and-white page. Minimum supporting space is a full-page black-and-white ad. Cards do not contribute toward page frequency, but may earn discounts if part of a multi-insertion card schedule (i.e., cards earn frequency discounts independent of the pages that support them).

Large card inserts, booklets, gatefolds and unique units accepted. Inquire for specifica
tions. Availability limited; please reserve ahead.

Contact us and we can customize a complete advertising campaign that can include: Print, Online, Direct Mail, Tip-Ons, Inserts, Newsstand Promotions (Best Buy, Photo Stores, Barnes & Noble, CompUSA, etc.), Industry Trade Shows, Contest Sponsorships and more.

Best Regards,

The Madavor Media Imaging Group Team
Digital Photo Pro | Outdoor Photographer | Digital Photo | HDVideoPro
Tel: (617) 279 0213
Claudia Warren, Assistant Advertising Sales Manager

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