DPP 
Thinking Outside the Studio
Thinking Outside the Studio
Pentax Announces New D-SLRs |
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Page 2 of 7 PENTAX also announced five new lens models all developed specifically for PENTAX digital SLRs bringing the complete line of lenses to 22 current models. Each new lens features a Quick-shift Focus System for instant switching from auto focus to manual and the PENTAX SP coating that protects the exposed lens elements from grease and dust. Included are two SDM lenses that create a smoother, quieter auto focus. The smc PENTAX DA* 200mm f/2.8 ED (IF) SDM (focal length equivalent to 300mm in the 35mm format) and the smc PENTAX DA* 300mm f/4 ED (IF) SDM (focal length equivalent to 450mm in the 35mm format) are high performance telephoto lenses featuring weather resistant and dust resistant bodies. PENTAX also expands its limited lens series with the smc PENTAX DA 35mm f/2.8 Macro Limited (focal length equivalent to 52.5mm in the 35mm format). This compact lens with one-to-one magnification in a normal focal length features high-grade aluminum construction of the lens barrel, hood, and cap. PENTAX expands its offering of zoom lenses with the smc PENTAX DA 55-300mm f/4-5.8 ED (focal length equivalent to 82.5mm to 450mm in the 35mm format) with ED elements that compensate for chromatic aberration. Finally, PENTAX updated the standard smc PENTAX DA 18-55mm f/3.5-5.6 AL II with improved resolution to match higher resolution sensors. This lens offers the ideal zoom focal range (focal length equivalent to 27mm to 82.5mm in the 35mm format) for a wide range of shooting applications. All of these latest PENTAX products will be displayed at the PMA 2008 Trade Show from January 31 to February 2 in Las Vegas. The PENTAX K20D (body only) digital SLR model will ship in April 2008 for US $1299.95, while the PENTAX K200D digital SLR will ship in March 2008 for US $799.95 (with new 18-55mm lens). The lens pricing and shipping dates are as follows: * smc PENTAX DA* 200mm f/2.8 ED (IF) SDM will ship in March 2008 for $1099.95 * smc PENTAX DA* 300mm f/4 ED (IF) SDM will ship in May 2008 for $1299.95 * smc PENTAX DA 55-300mm f/4-5.8 ED will ship in May 2008 for $399.95 * smc PENTAX DA 35mm f/2.8 Macro Limited will ship in April 2008 for $599.95 * smc PENTAX DA 18-55mm f/3.5-5.6 AL II will ship as a kit lens with PENTAX K200D in March 2008 (value $199.95). PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc. # # # Consumers: 1-800-877-0155 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it PENTAX K20D Digital SLR Fact Sheet Newly Developed CMOS Image Sensor The PENTAX K20D features a newly developed CMOS (complementary metal oxide semiconductor) image sensor measuring 23.4 mm x 15.6 mm. In designing the K20D, PENTAX made the significant transition to a higher resolution 14.6 megapixel sensor, rivaling the detail previously only found in images captured with 35mm film. This considerable gain offers 50 percent more resolution than 10 megapixel sensors, and 20 percent more resolution than 12 megapixel sensors. PENTAX Imaging (a leading innovator in the imaging business) collaborated with Samsung Electronics (a market leader in developing and producing semiconductors) in the development of the 14.6 megapixel CMOS Sensor found in the PENTAX K20D Digital SLR. The larger photo diode in the sensor gathers more light in a shorter time and therefore can respond more sensitively. As a result, the K20D is able to achieve higher sensitivity levels (up to 6400 in the expanded ISO mode). Also, there is a more direct light path to the pixels. Coupled with a high-performance imaging engine incorporating PENTAX-original image-processing technologies programmed to yield natural, true-to-life images, the new model assures fine-detailed, rich-gradation images.   |
