Thursday, February 13, 2014
Canon Announces Rebel T5 DLSR and Six New PowerShot Cameras
New Rebel provides entry-level photographers with an affordable way to take their imaging skills to the next level
THE NEW, EASY-TO-USE CANON EOS REBEL T5 DIGITAL SLR CAMERA PROVIDES PHOTOGRAPHERS WITH HIGH IMAGE QUALITY AND FULL HD VIDEO CAPTURE
Ideal for Entry-level Digital SLR Users, the New EOS Rebel T5 Digital SLR Camera Helps Users Confidently Capture Outstanding Still and Video Images
MELVILLE, N.Y., February 11, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today introduced the EOS Rebel T5 Digital SLR Camera – the latest model in the company’s popular EOS Rebel lineup. The new camera provides entry-level photographers with an affordable way to take their imaging skills to the next level. Incorporating an 18.0 megapixel CMOS (APS-C) image sensor and a high-performance DIGIC 4 image processor, the EOS Rebel T5 camera delivers improved functionality with the speed and high quality needed to create impressive images – even in low light.
The new EOS Rebel T5 Digital SLR camera offers users an extensive ISO range of 100–6400 (expandable to 12800) to accommodate shooting situations from bright, natural outdoor lighting to dimly lit indoor settings. The camera can also automatically lock-in on moving subjects with ease using the EOS Rebel T5 camera’s nine-point AF system (including one center cross-type AF point). With help from the AI Servo AF, users can benefit from the camera’s outstanding autofocus capabilities. The new EOS Rebel T5 camera also offers a continuous shooting mode of up-to three frames per second (fps) to help photographers capture the action at children’s activities, sporting events and more. Images can then be easily viewed on the camera’s large three-inch LCD monitor.
“The EOS Rebel T5 camera is designed for entry-level DSLR photographers looking to expand their creative options and advance their photography skills,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “The improved functionality of this new EOS Rebel camera will help them do just that as it intelligently guides users on how to pinpoint their perfect shot and capture high-quality images and videos worth sharing.”
Detailed, High-Quality Images
Photo enthusiasts can capture high-quality images that are true-to-life in color, sharpness and contrast with the EOS Rebel T5 camera’s 18.0 megapixel CMOS (APS-C) image sensor and DIGIC 4 image processor. Shooting is also made easy thanks to the EOS Rebel T5 camera’s Intelligent Auto mode that helps deliver expertly optimized photos and offers improved scene detection, especially useful for shooting at night.
The Canon Rebel EOS Rebel T5 camera is also compatible with the full line of Canon EF and EF-S lenses as well as other accessories like the new Macro Ring Lite MR-14EX II. Ideal for close-up photography with EF Macro lenses, the Macro Ring Lite MR-14EX II supports E-TTL wireless autoflash in conjunction with one or more Canon Speedlite 600EX-RT flash units.
Full HD Video Capture
The camera’s Full HD Movie mode helps make shooting high-quality 1080p movies simple. Capable of shooting in a number of recording sizes and frame rates, the EOS Rebel T5 enables easy manual control of exposure, focus and Live View features, as well as in-camera editing.
Intuitive Design and Full Creative Control
The new EOS Rebel T5 camera offers a full creative feature set – providing a variety of effects and settings to enhance photographs and video. Whether adding contrast for a more dramatic effect or boosting exposure for additional brightness, Canon’s EOS Rebel T5 camera will guide users on how to hone their photo editing skills and view their original photographs from a new visual perspective. The camera features fun, creative filters including Toy Camera, Fisheye and Miniature Effect enabling photographers to expand their creativity.
The EOS lineup is known for its easy-to-operate, intuitive camera models that deliver high-quality images. Canon’s latest DSLR camera offers advanced imaging features such as Basic+ and Creative Auto to direct entry-level photo enthusiasts through making camera setting adjustments. The camera’s built-in Feature Guide offers short descriptions of shooting modes, setting and effects for easy operation no matter what the shooting situation. This function is designed to guide and educate first-time users on the EOS camera settings, and will also intelligently provide recommendations while shooting in certain settings.
The Canon EOS Rebel T5 Digital SLR Camera bundled with an EF-S 18-55mm f/3.5-5.6 IS II lens is scheduled to be available in March for an estimated retail price of $549.99.
For more information about the Canon EOS Rebel T5 SLR Camera, the full list of product specifications and compatible lenses, visit www.usa.canon.com/eos.
CANON U.S.A. INTRODUCES THE POWERSHOT G1 X MARK II DIGITAL CAMERA FEATURING ENHANCED OPTICS, WIRELESS CONNECTIVITY AND CREATIVE SHOOTING OPTIONS FOR PROFESSIONALS AND PHOTO ENTHUSIASTS
Canon’s Latest G-series Digital Camera Features a New Type of 1.5-Inch CMOS Sensor, 5x Zoom Lens, Wi-Fi® and NFCTM Capabilities, Full HD and A Three-Inch Touch Tilt LCD Screen
MELVILLE, N.Y., February 11, 2014 – Building upon the success of the PowerShot G1 X digital camera, Canon U.S.A. Inc., a leader in digital imaging solutions, today unveiled its new flagship PowerShot G1 X Mark II, a digital camera designed to meet the evolving needs of today’s professional and advanced amateur photographers.
Boasting a sensor that is 4.5x larger than a 1/1.7” sensor found in professional level point-and-shoot cameras, the PowerShot G1 X Mark II camera can produce high-quality images with a wide dynamic range. It features a new type of 1.5-inch, 12.8 megapixel High-Sensitivity CMOS sensor, made by Canon, allowing for optimum performance with an ISO range of 100-12800. This sensor, combined with the DIGIC 6 Image Processor, comprises the Canon HS SYSTEM resulting in faster autofocusing speeds over the PowerShot G1 X camera, allowing photographers to capture detailed, vivid images even in low-light conditions.
Featuring a newly-developed f/2.0 – f/3.9, 5x optical zoom lens (equivalent 24-120mm zoom range) with Dual Control Rings, this new camera provides customized zooming and focus-functionality similar to a DSLR camera. With this wide of an aperture, photographers have the ability to isolate their subjects by separating them from a background that is blurred. This gives more control and creative possibilities when using a PowerShot camera. The Dual Control Rings include a Step Ring to adjust various customizable settings and a Continuous Ring to make focusing adjustments during manual focus, as well as additional customizable settings for manual shooting. The new lens also features a nine-blade aperture to provide beautiful, blurred backgrounds even at full-zoom range.
“The new high-end PowerShot G1 X Mark II camera delivers incredible, professional-level shooting capabilities in a compact camera body making it the ideal second camera for DSLR shooters,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “In addition, with the introduction of advanced wireless capabilities such as NFC and enhanced low-light shooting and autofocusing, the G1 X Mark II is a well-rounded professional-level camera that allows photographers to get creative.”
Improved Operation and Performance
The PowerShot G1 X Mark II camera is equipped with a new type of Canon-made, 1.5-inch CMOS sensor to help achieve optimal performance from low to high ISO speeds. It has a default aspect ratio of 3:2 which is the same ratio the advanced user has come to expect when shooting with a DSLR camera. If the photographer wants to switch to a 4:3 ratio, it can be done without impacting the field of view.
The new PowerShot G1 X Mark II camera uses 31 Auto Focus (AF) points, compared to the PowerShot G1 X camera that uses nine AF points, resulting in improved autofocus capabilities allowing the user to easily compose the image and focus on a specific subject in the frame. Utilizing the bright, capacitive touch, three-inch tilt LCD on the PowerShot G1 X Mark II camera helps provide flexibility in shooting by tilting 180 degrees up and 45 degrees down.
The PowerShot G1 X Mark II camera is also compatible with Canon’s new optional electronic viewfinder that mounts to the hot shoe. A new optional grip* will also be available for the PowerShot G1 X Mark II camera. These accessories are ideal for photographers looking for the feel of a DSLR camera with the portability of a point-and-shoot camera.
The PowerShot G1 X Mark II camera is equipped with built-in Wi-Fi® technology, so users can share still images and videos online quickly and easily using compatible mobile devices.1 Using the Mobile Device Connect button, users can connect to a smartphone, a tablet or a Wi-Fi enabled computer. Connection to the computer is easily done using Canon iMAGE GATEWAY 2 through the cloud. For even easier connectivity, the PowerShot G1 X Mark II camera introduces Near Field Communication (NFCTM)** – a first for Canon’s G-series cameras – so transferring photos to a compatible AndroidTM device can be simple and intuitive. This digital camera’s new remote shooting feature also allows the user to sync the G1 X Mark II with a smartphone or tablet and utilize the shutter, optical zoom and self-timer features from that device.
Extensive Shooting Modes
Ideal for portrait photography, the camera’s Background Defocus mode softens the background behind a subject to help users create professional-looking portraits. In addition, simply pressing the camera’s dedicated movie button allows photographers to capture 1080p Full HD video with ease. And, as commonly found in most DSLR cameras, the PowerShot G1 X Mark II camera has a full range of shooting and recording modes, including 14-bit RAW + JPEG, for outstanding creative control.
Unique to Canon PowerShot Digital Cameras, the PowerShot G1 X Mark II camera features Advanced Star Mode with four options to capture images of starry night skies with impeccable quality. The “Star Portrait” and “Star Nightscape” modes help capture the radiance of stars while still allowing you to capture the subject. The “Star Trails” mode captures video trails of stars to turn trails into a luminous still image, while the “Star Time Lapse Movie” mode will shoot images of star movement and then combine the images to make a film that shows the movement of the stars, creating a truly stunning video.
The PowerShot G1 X Mark II digital camera will be available starting in April for a retail price of $799.99.
CANON ANNOUNCES A NEW SUPER-ZOOM POWERSHOT DIGITAL CAMERA AND A NEW WATERPROOF POWERSHOT DIGITAL CAMERA
The New, Super-Zoom PowerShot SX700 HS and Waterproof PowerShot D30 Digital Cameras Deliver Outstanding Performance and Versatility
MELVILLE, N.Y., February 11, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of the new super-zoom PowerShot SX700 HS and the adventure-ready, waterproof PowerShot D30 to the PowerShot line of compact digital cameras.
The stylish and pocket-sized PowerShot SX700 HS camera features an impressive 30x optical zoom lens (equivalent to 25-750mm zoom range), built-in Wi-Fi®, and Near Field Communication (NFC™)1 capabilities helping to ensure high-quality images can be captured and easily shared. This focal range will allow a user to be able to photograph a flower that is close but also have the zoom to capture an image of wildlife that is in the distance – all in a compact camera. The new PowerShot D30 camera is the world’s deepest waterproof camera*, allowing for shooting up to 82 feetbelow sea level. This ready-for-adventure camera is also shockproof and cold and heat resistant. Both cameras produce breathtaking low-light images and offer 1080p full high-definition video so moving and still images can be clearly captured in many different environments.
“With the PowerShot SX700 HS camera’s incredible long-zoom capabilities and the PowerShot D30 camera’s ability to shoot underwater at a world-record depth of 82 feet, these cameras are capable of inspiring creativity when photographing wildlife, marine-life or everyday adventures,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. “In addition, consumers now have two excellent new digital camera options that allow them to create images and video that are not only high in quality, but easy and fun to use.”
The PowerShot SX700 HS Digital Camera
The 30x optical zoom PowerShot SX700 HS camera combines a 16.1 megapixel High-Sensitivity CMOS sensor and the DIGIC 6 Image Processor to create the Canon HS SYSTEM –allowing for excellent low-light performance. With Canon’s Intelligent IS, the PowerShot SX700 HS camera automatically chooses from various settings to help optimize image stabilization for the shooting condition.
The Wi-Fi® connectivity options in the PowerShot SX700 HS camera allows users to easily share beautiful images online with family and friends. Using the Mobile Device Connect Button, users can connect to a compatible smartphone, a compatible tablet or a Wi-Fi enabled computer. Connection to the computer is easily done using Canon iMAGE GATEWAY through the cloud2. For easy Wi-Fi connectivity, built-in NFCTM allows quick and simple pairing to compatible AndroidTM devices. With NFC, users press the Mobile Device Connect Button and tap their NFC-enabled Android device to the PowerShot SX700 HS camera to send images from the camera to their compatible smartphone with ease. For even more convenience, photographers can control the camera remotely via the free Canon Camera Window app3 from virtually anywhere with their compatible iOS® or Android device3. After composing the image, the photographer controls the shutter from their compatible smartphone, so that the photographer can be included in the shot.
Zoom Framing Assist Auto has been enhanced to make it easier to keep a subject that is at a far distance in the frame of view. The camera also records high-quality 1080p/60p Full HD video through a dedicated movie button. The Hybrid AUTO mode allows users to record up-to four seconds of video every time a still image is taken, and then automatically joins the clips and pictures into a video that captures the essence of a vacation, an important event, or any time you are shooting many shots in a day. Hybrid Auto automatically recognizes the scene and optimizes camera settings to capture the highest possible image quality to create a great looking highlight reel in 720p HD video.
The PowerShot SX700 HS camera also features Creative Shot mode. Creative Shot mode is an easy yet powerful tool to add artistic effects to photos. In Creative Shot mode, users compose a shot and the camera analyzes the photo to apply a series of artistic elements. Creative Shot mode includes four categories with 46 filters total. The four filter categories are: Retro, Monochrome, Special, and Natural. Before an image is captured, users choose one of the four filter types and Creative Shot will automatically render five different variations of the shot in different composition, color and lighting styles, delivering creative, new perspectives automatically while still maintaining the original image.
The PowerShot D30 Digital Camera
The PowerShot D30, Canon’s latest waterproof camera, provides an ideal solution for those in need of a durable digital camera that can handle different adventures. The PowerShot D30 camera is waterproof to a record-breaking 82-feet below sea level, giving the open water diver 23 more feet of depth to explore in their underwater environment. The PowerShot D30 camera is also temperature-resistant from 14 degrees to 104 degrees Fahrenheit and shockproof to 6.5 feet. A great travel companion, the PowerShot D30 camera’s built-in GPS** tracker remembers where and when photos were taken so images can be captured along with the date, time and location of each moment.
With its sleek design and comfortable grip, the PowerShot D30 camera can quickly adapt from under-to-above-water shooting environments through the camera’s new Sunlight LCD mode. This feature reduces glare when shooting above water so capturing and sharing outdoor photos is easier than ever before. While in the water, however, the PowerShot D30 camera screen is bright and intuitive for easy, hassle free use. Smart AUTO intelligently selects the proper camera settings based on 32 predefined shooting situations giving users the best possible shot composition – while Intelligent IS automatically chooses from six different modes to help image stabilization for the shooting condition.
In addition, the PowerShot D30 camera also delivers excellent low-light shooting capabilities through the Canon HS SYSTEM – powered by a 12.1 megapixel High-Sensitivity CMOS sensor DIGIC 4 Image Processor. The PowerShot D30 camera also records stunning 1080p full HD videos through an easy-to-access dedicated movie button so moving images can be captured the instant they happen.
Pricing and Availability
The PowerShot SX700 HS digital camera will be available starting in March for a retail price of $349.99 in black or red.
The PowerShot D30 digital camera will be available starting in April for a retail price of $329.99 in blue.
THREE NEW SUPER SLEEK AND COMPACT CANON POWERSHOT ELPH DIGITAL CAMERAS PROVIDE SUPERB IMAGE QUALITY
New Pocket-size PowerShot ELPH 150 IS, PowerShot ELPH 140 IS and PowerShot ELPH 135 Digital Cameras Feature High-Quality Optics, Outstanding Performance and HD Video Capabilities
MELVILLE, N.Y., February 11, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, announces the addition of three new versatile and high-performance PowerShot digital cameras to its ELPH lineup. The ultra-compact PowerShot ELPH 150 IS, PowerShot ELPH 140 IS and PowerShot ELPH 135 digital cameras are ideal for capturing sharp, high-quality images and video.
Each new PowerShot ELPH digital camera features a powerful zoom lens and image sensor combined with the DIGIC 4+ Image Processor providing clear, crisp and vivid images. In addition, all three cameras are equipped with a dedicated movie button, allowing users to quickly capture meaningful memories in 720p HD video.
Canon’s new PowerShot ELPH digital cameras are designed with ease-of-use in mind, enabling users to enhance their photography through a series of intuitive features. In Smart AUTO mode, each camera will analyze the scene at-hand and select the optimal camera setting. ECO mode can reduce battery consumption by dimming and eventually turning off the LCD screen when not in use, helping to increase the number of shots and time capturing video in-between charging cycles. In addition, the convenient Help Button offers a quick and easy way to uncover the potential of each camera by explaining the functionality of various settings and features.
“These new PowerShot ELPH cameras are ideal for those individuals who realize that their everyday moments are worth capturing on a dedicated digital camera that delivers stunning image quality,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
PowerShot ELPH 150 IS digital camera
The PowerShot ELPH 150 IS digital camera is equipped with an impressive 10x optical zoom lens and 20.0 megapixel sensor, enabling users to capture photos with outstanding image quality. In addition, this digital camera features Intelligent IS – a setting that automatically chooses from eight different modes to help optimize image stabilization based on various shooting conditions.
The PowerShot ELPH 150 IS digital camera will be available starting in February for a retail price of $149.99 in a variety of colors – blue, red, silver and black.
PowerShot ELPH 140 IS digital camera
The PowerShot ELPH 140 IS digital camera also delivers high-quality imaging capabilities with a powerful 8x optical zoom lens and 16.0 megapixel sensor. Like the PowerShot ELPH 150 IS, the PowerShot ELPH 140 IS digital camera features Intelligent IS mode helping to make shooting both simple and intuitive.
The PowerShot ELPH 140 IS digital camera will be available starting in February for a retail price of $129.99 in two colors – gray and red.
PowerShot ELPH 135 digital camera
Also featuring an 8x optical zoom lens and 16.0 megapixel sensor, the PowerShot ELPH 135 digital camera offers stunning imaging capabilities at a budget-friendly price.
The PowerShot ELPH 135 digital camera will be available starting February for a retail price of $119.99 in black, silver, red and purple.