Wednesday, November 27, 2013
Leica X2 Gagosian Edition
Expressive art meets expert craftsmanship in Leica’s latest special-edition camera
Solms, Germany (November 20, 2013) – Leica Camera is pleased to announce its collaboration with Gagosian Gallery on the new-limited edition Leica X2 Gagosian Edition. Leica is known by photography professionals, aficionados and amateurs alike, not only for its expert technical craftsmanship and stunning design, but also for a history of partnering with the world’s best brands to produce one of a kind, limited-edition cameras. The new Leica X2 Gagosian Edition camera features a robust, all-metal construction. Black paint splotches dot the camera’s high-grip white leather trim in an Expressionist style.
Established in 1980 by Larry Gagosian in Los Angeles, Gagosian Gallery has over the last three decades maintained an unparalleled program of exhibitions by the world's leading contemporary artists, presented at its architect-designed exhibition spaces worldwide. Gagosian’s international exhibition and publishing programs parallel Leica’s own global legacy and values of artistic integrity and expressive freedom. We are proud to collaborate with the legendary German photography brand, Leica, in creating this new limited-edition Leica X2 Gagosian Camera” said Larry Gagosian. “Considering the many important photographers who have used Leica cameras over the years, we are thrilled to not only offer Leica products at Gagosian Shop but to have the opportunity to create our own unique Leica Camera."
Handmade at Leica’s headquarters in Germany, the compact camera features an APS-C-format professional CMOS image sensor with over 16.5 megapixels, and an Elmarit 24 mm f/2.8 ASPH lens, a classic focal length amongst prime lenses that have captured countless iconic images. Thanks to the ease of switching between manual and automatic control, photographers can concentrate completely on their subjects and choosing the decisive instant to shoot. A pop-up flash further enhances the versatility of the camera in all shooting conditions.
“The Leica X2 Gagosian Edition continues Leica’s rich heritage in all technical aspects and function, married with an artistic flair reflective of Gagosian’s presence in the world of art,” said Roland Wolff, Vice President of Marketing for Leica Camera USA. “Leica’s heritage of artistic collaborations, partnerships and projects allows us to move beyond the photographic image, and turn the tool itself into a piece of art.”
Upon entering the Gagosian Shop on Madison Avenue, visitors will quickly notice the vibrant Leica display presenting the new Leica X2 Gagosian Edition. Other Leica products on display include the X Vario, X2, X2 A La Carte, V-LUX 4, D-LUX 6 and Leica C, as well as relevant accessories. Select Leica sport optics are also available.
The Leica X2 Gagosian Edition camera, produced in a limited run of 100 units, is available for purchase exclusively at the Gagosian Shop and on the Shop’s website: http://www.gagosian.com/shop.
About Leica Camera
Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.
About Gagosian Shop
Gagosian Shop features the scholarly monographs, innovative catalogues, and limited editions that comprise Gagosian Gallery’s unparalleled publishing program, including such artists as John Currin, Takashi Murakami, Richard Phillips, Richard Prince, Anselm Reyle, Ed Ruscha, Cindy Sherman, Andy Warhol and many others. Gagosian Shop is also proud to present partnerships with such prestigious collaborators as the Parisian publisher Cahiers D’Art, the New York-based publisher Karma, and the legendary German photography brand Leica Camera.