Lensbaby Releases Velvet 56

Portland, OR and St. Louis, MO (ShutterFest 2015) – April 7, 2015 – Lensbaby, providing creative effects lenses to photographers that ignite their creativity and expand their unique visions of the world, announced the Velvet 56, a new high-end classic portrait lens. Velvet 56 was on display for the first time during ShutterFest 2015, April 7-8 at St. Louis Union Station, St. Louis, Missouri.

Velvet 56 is a 56mm f/1.6 SLR and mirrorless camera lens with 1:2 macro capabilities. This “new classic” portrait lens delivers a velvety, glowing, ethereal look at brighter apertures, and beautifully sharp but subtly unique images as you stop down – with gorgeous, velvety tones that give digital images a film-like, organic quality. Incredibly versatile, Velvet 56 enables photographers to move seamlessly from shooting an environmental portrait, to capturing details in a subject’s clothing or jewelry. Nature and macro photographers will find its close-focus capabilities, combined with effects varying from impressionistic to just a touch of velvety smoothness, provide a set of visual tools that will expand their vision of the world.

Evoking the image style and construction quality of classic portrait lenses of the mid-20th century, Velvet 56 features the heft and smooth, dampened manual focus of these early lenses. Velvet 56, with an all metal body, will be available in two colors: traditional black, plus, Velvet SE, a special silver edition. Velvet SE will feature a beautiful clear-anodized finish, along with engraved aperture and focus markings.

“Velvet 56 is the result of our tireless efforts to offer a brand new lens design that combines the best qualities of classic lenses while eliminating the negative aspects of classic lenses,” said Craig Strong, Lensbaby Co-founder & Chief Creative Officer. “Utilizing a never before used singlet-doublet-singlet optical design, we have combined a variable glowing highlights with tack sharp latent details even at the maximum, f/1.6, aperture. This groundbreaking design, combined with macro focusing, gives photographers one of the most versatile lenses ever made, helping them create images of any subject matter with unique heart and soul. Portrait photographers can now add a new must-have lens to their bag of most-loved equipment. Nature and macro photographers will appreciate the subtle variable, buttery-smooth aesthetic.”

Velvet 56 Specs and Features

  • f/1.6-16
  • 1:2 Macro
  • 56mm
  • 62mm filter
  • Focuses from 5” from front element to infinity
  • Metal lens hood included with Velvet 56 lenses for mirrorless cameras only
  • Dimensions (DSLR) 86mm at infinity to 112mm at Macro, 71.96mm diameter
  • Dimensions (mirrorless without hood) 94mm Infinity to 120mm at Macro
  • Weight ~400 grams

Velvet 56 retails for $499.95 (MSRP) and $599.95 (MSRP) for Velvet SE. The lenses will be available in Canon, Nikon, Sony A and Pentax mounts beginning 4/13/15 at lensbaby.com, B&H, Adorama, and from select specialty photo stores worldwide. Mirrorless mounts including Micro 4/3rds, Sony E, Samsung NX and Fuji X will be available in early May 2015.

Visit www.lensbaby.com.

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