Thursday, August 23, 2007
Nikon Introduces New D300 Professional Digital SLR Camera
MELVILLE, N.Y. (AUGUST 23, 2007) – Nikon (www.nikonusa.com) today introduced its most advanced DX-format digital SLR camera, the D300. Engineered with pro-level features and performance, the 12.3 effective megapixel D300 combines brand new technologies with advanced features inherited from Nikon's newly announced D3 professional digital SLR camera to offer serious photographers remarkable performance combined with agility.
Similar to the D3, the D300 features Nikon's exclusive EXPEED Image Processing System that is central to driving the speed and processing power needed for many of the camera's new features. The D300 features a new 51-point auto focus system with Nikon's 3D Focus Tracking feature and two new LiveView shooting modes that allow users to frame a photograph using the camera's high-resolution LCD monitor. The D300 shares a similar Scene Recognition System as found in the D3 that promises to greatly enhance the accuracy of auto focus, auto exposure and auto white balance by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.
The D300 reacts with lightning speed, powering-up in a mere 0.13 seconds and shooting with an imperceptible 45 millisecond shutter release lag time. The D300 is capable of shooting at a rapid six frames per second and can go as fast as eight frames per second when using the optional MB-D10 Multi-Power Battery Pack. In continuous bursts, the D300 can shoot up to 100 shots* at full 12.3 megapixel resolution.
“Nikon's D200 digital SLR camera has been a runaway success for us because it embodies everything that performance-conscious photographers demand. With the D300, we've raised the bar with remarkable new features, greater resolution and speed, and even higher image quality,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “The D300 delivers an unmatched combination of quality, performance and value that's hard for discerning photographers to resist.”
The D300 incorporates a range of innovative technologies and features that will significantly improve the accuracy, control and performance photographers can get from their equipment. Its new Scene Recognition System advances the use of Nikon's acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before a picture is taken. This information is used to improve the accuracy of auto focus, auto exposure and auto white balance functions in the D300. For example, the camera can track moving subjects better and by identifying them, it can also automatically select focus points faster and with greater accuracy. It can also analyze highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance detection.
The D300 incorporates Nikon's new Multi-CAM 3500DX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single area AF mode and Dynamic AF modes using groups of either nine, 21 or all 51 focus points. The system also features 3D tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.
Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D300 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple cameras that feature Picture Control System.