Thursday, August 23, 2007
Nikon Introduces New D300 Professional Digital SLR Camera
Taking a cue from the popularity of Nikon's D-Lighting technology, the D300 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.
The D300's LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera's conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.
The D300 also employs a new self-cleaning sensor unit. Four different resonance frequencies vibrate the optical low pass filter in front of the image sensor to shake particles free and reduce the appearance of dust.
Refined Ergonomics and Usability
The D300 inherits one of Nikon's most streamlined, functional and aesthetically pleasing layouts in a digital SLR camera, designed to enable photographers to take pictures with less fatigue, greater accuracy and comfort.
The camera's viewfinder provides virtually 100 percent coverage so pictures can be framed accurately, while an ultra-high definition 920,000 dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. Its 170-degree wide viewing angle makes it easy to compose shots using the LCD screen in LiveView mode.
The D300 features rugged magnesium alloy construction and the camera's shutter mechanism is tested up to 150,000 cycles. The 3.0-inch LCD is strengthened with tempered glass and the D300's rubber gaskets and seals protect vulnerable entry points from dust and moisture.
Price and Availability
The D300 will be available from Nikon Authorized Dealers beginning in November 2007 for an estimated selling price of $1,799.95**. With the introduction of the D300, Nikon's current lineup of digital SLR cameras now includes the new D3, D2XS, D300, D200, D80, D40x and D40.
*NORMAL – LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.