DPP Home Newswire PhotoShelter Inc. Launches The PhotoShelter Collection

Friday, November 16, 2007

PhotoShelter Inc. Launches The PhotoShelter Collection


New York, NY -- November 15, 2007  –– PhotoShelter is pleased to announce that it has begun transacting image sales on The PhotoShelter Collection, the first online marketplace to provide the benefits of a commercial agency and a wholly transparent sales system to pro, amateur and hobbyist photographers alike. The PhotoShelter Collection will now offer image buyers access to the widest and most eclectic array of commercial imagery that is quality-sorted, keyworded, priced, licensed and ready for instant purchasing.

PhotoShelter's open-but-edited marketplace allows photographers to keep 70% of all transactions and set their own prices. Attracting the highest quality work from the widest range of photographers, The PhotoShelter Collection gives buyers what the company calls ‘edited diversity': an ever-growing collection of the freshest imagery available online in a single, edited location. As a result, buyers no longer need to explore numerous unconventional resources in a scattershot search for unrealized talent and new inspiration. With new images added daily, The PhotoShelter Collection is available for viewing at www.photoshelter.com.  

Since an initial launch to photographers on September 15, over 5,000 photographers have uploaded more than 225,000 images to The PhotoShelter Collection in the first eight weeks. “The overwhelming response from photographers in support of The PhotoShelter Collection is a clear signal of the shift from mega agencies to an open platform for creatives,” said Allen Murabayashi, CEO of PhotoShelter. “We're very excited to show image buyers what the world looks like through the eyes of what will surely become the most diverse group of contributors, both amateur and pro, in the stock photography space.”

Beyond offering an unprecedented catalogue of user-contributed images, The PhotoShelter Collection has taken several steps toward simplifying the purchasing process.  All photos sold through The PhotoShelter Collection are intelligently keyworded and searchable by both aesthetic and quality, helping the buyer target images by content as well as stylistic genre. Every image displayed is available as a high-res comp download and priced for immediate licensing (either as royalty-free or rights-managed), enabling the buyer to procure images with a credit card or corporate account – and without negotiating directly with photographers. The PhotoShelter staff of photo editors also constantly culls through The PhotoShelter Collection for trends and emerging talent as part of the monthly ‘Showroom' online exhibit.

“I'm very excited to see a photography collection that is dedicated to providing such gorgeous, original and cool imagery,” said Marni Beardsley, Director of Art Buying for Wieden + Kennedy.  “It feels like I am browsing through an eclectic mix of fine art from a wide variety of emerging artists rather than visiting a stock site.”


 

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