Wednesday, September 12, 2012
Full-frame DSLR with Translucent Mirror Technology and Dual AF system
Tru-Finder EVF is a three-way tiltable 1229k-dot (VGA equivalent)
XtraFine LCD™ display with WhiteMagic™ technology to boost overall
screen brightness. It's especially useful for framing and shooting with
the LCD in outdoor, sunny conditions.
Despite its impressive
pro-class credentials, the α99 camera is the world's lightest 35 mm
full-frame interchangeable-lens digital camera. Constructed of
high-rigidity magnesium alloy panels, it weighs in at just 733g (without
lens and battery). Translucent Mirror Technology, which eliminates the
need for a full-frame moving mirror mechanism and heavy glass
pentaprism, also contributes to the extremely light design.
Additionally, the camera is weather-sealed and all buttons and controls have been ruggedized. A redesigned shutter block, tested to approximately 200,000 releases, further ensures the camera's stamina and reliability.
The camera's enhanced ergonomics include a re-designed grip and differentiated designs of several switches and buttons that allow for intuitive fingertip operation. A new exposure mode dial lock prevents accidental rotation, and a newly-developed Quick Navi Pro interface gives quick, intuitive one-handed access to common shooting parameters and controls.
The new model can also be operated via remote PC connection. Supported functions include switching between still and video shooting plus automatic transfer of still images from camera to PC for an improved studio workflow.
Designed for Professionals: New α Lens and Accessories
The full-frame imaging capabilities of the α99 camera make it an ideal partner for the new 300mm F2.8 G SSM II (SAL300F28G2) lens. Designed for demanding sports and wildlife applications, this bright super-telephoto offers a significantly improved optical design and handling compared with its predecessor. The Sony-developed Nano AR Coating assures flawless still images and HD video with reduced flare and ghosting, offering enhanced contrast. Further, a new LSI drive circuit offers faster, more accurate autofocus with enhanced subject tracking. The new lens is also dust- and moisture-resistant, making it an ideal candidate for the toughest outdoor shooting assignments.
Additionally, a new wide-aperture Carl Zeiss® A-mount prime lens is now under development. Optimized for superb results with the camera's new 35mm full frame image sensor, the Planar T* 50mm F1.4 ZA SSM will be available next spring.
Offered exclusively for the α99 camera, the brand-new VG-C99AM vertical grip can house and manage three batteries in total (including the camera's own on-board battery). Resistant to dust and moisture, the grip is ideal for lengthy shooting sessions in the studio or outdoors.