Tuesday, June 8, 2010
Colin Anderson: Visual Alchemy
Colin Anderson’s high-impact, hyperstylized imagery is proving that, with digital photography, the only limitation is your imagination
Still, time-consuming or not, technical prowess is one of the talents that clients come to Anderson for, and often in the long run, he can put together projects that are seemingly impossible. On his blog, he discusses a striking image that he put together that features a prominent F-1 race car. “Getting access and time with an F-1 car is near impossible,” he writes. “To get around this, the car was created and rendered in 3D and then brought into Photoshop where all the elements were combined.”
Previsualization is key to working with elements that don’t exist in the “real world” yet. Anderson notes that it’s “crucial when you’re doing conceptual stuff, especially for clients who are expecting something from often just a thumbnail sketch or description brief.” The lengthy procedure, from initial concept to final image, can be an extended one for a photographer who puts together so many disparate pieces of the puzzle, as can be seen on Anderson’s blog. He’s nothing if not open about how he puts together his images, as a cursory read through the many lighting setups (he uses Broncolor exclusively) and element breakdowns available on his blog will show.
With all of this hocus-pocus possible, the question begs as to when the role of photographer stops and the role of animator begins? To Anderson, all that matters is the image.
“To be honest,” he laughs, “I really don’t care if people see me as a photographer, and I’m not really worried about what defines one. My only interest is translating a message. How I get there is totally irrelevant. The beauty of what we do as photographers or image-makers is that we don’t have to follow rules. I’m not out there trying to sell myself as a photojournalist or National Geographic photographer. My images are lies. If you want the truth, you’re in the wrong place. My whole desire is to escape from reality.”
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