Tuesday, July 28, 2009
Douglas Dubler: Fine Art & Commerce
Douglas Dubler brings an artist’s sensibilities to every job he gets
There was one project that brought Dubler up to speed and served to accelerate the cycle of inspiration, execution and observation. “I had the good fortune when I was doing this of getting one of the biggest fashion jobs in New York City, the imaging for Bernard Arnault’s website, eluxury.com,” recalls Dubler. “Millions of dollars were spent on launching the site, and we had ‘carte blanche’ with regard to models, sets and, most importantly, high-tech equipment—Apple computers, monitors, CD burners, etc.”
This project allowed Dubler to turn out images at a faster rate than he could have had he shot film. “My workflow was to shoot, edit, retouch and burn CDs to ship to Paris overnight for approval before we started work the next day,” he continues. “I did this for a year and a half straight. Did I get good? Yes, I did.”
The leaps in technology afford Dubler even greater creative opportunities. “With the 33 MP Leaf Aptus 75S back that I use, as well as the new Nikons—I’m very involved with Nikon and a great fan of its new technologies for the D3, D700 and the new D3X—film is irrelevant,” states Dubler.
I am into production value. When you look at my pictures, you know this guy spent a great deal of money, says Dubler.
As an image-maker, Dubler pays stern attention to detail. “I am into production value. When you look at my pictures, you know this guy spent a great deal of money,” says Dubler. “That’s what separates me from many other photographers. Many years ago, decades actually, I was thinking about the ways that I could separate myself from other photographers and the competition. And I decided that production value would do just that: really, really good models; really good stylists and makeup artists.”
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