Tuesday, April 10, 2012
Greg Gorman: Beyond The Frame
For more than 30 years, legendary celebrity and fine-art photographer Greg Gorman has created images for l.a.Eyeworks. The campaign is noteworthy for its longevity and the instantly recognizable style of the pictures themselves.
|This Article Features Photo Zoom|
Gymnasts Kevin and Andrew Atherton
Gorman: I try and spend time with them; I involve the people I photograph in the process. They play a very big part in the photo sessions. I'm very conscientious about making sure they have as much to say about what I'm doing as I do. It's both of our time we're investing in the shoot. I want the results to represent something we're both proud of.
DPP: What was it like to work with Andy Warhol?
Gorman: Andy called me up right at the time he had signed with Ford Models and asked if it would be okay if I used him for the campaign. That shot has become probably the most iconic image of the campaign and my most iconic image. When shooting advertising, you usually don't think you're going to create an image that you're going to be best known for. That's the magic of this campaign.
DPP: Warhol was such a visionary. Did he try to direct the shoot?
Gorman: He barely said a word. Andy was very quiet and shy, and liked to watch things behind the scenes. It turned out to be one of his favorite images, and his foundation uses that photo to this day. We looked at the glass choices together and decided on the pair that worked for his face and matched the motorcycle jacket he brought.
DPP: Why do you think the campaign has withstood the test of time?
Model and actress Jenny Shimizu
DPP: Is there any truth to the statement that people look smarter when they wear glasses?
Gorman: I think they look cooler with sunglasses and smarter with clear glasses. It definitely adds an intellectual layer to the pictures. Wearing a pair of glasses for those who need them means they care enough to see what they're doing.
See more of Greg Gorman's photography at www.gormanphotography.com. Sign up for his workshops at www.gormanworkshops.com. The book FRAMED is available at www.laeyeworks.com.
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