Creating A Deep CardEven a casual sports fan will recognize many of the famous faces in the book: Manny Pacquiao, Joe Frazier, Mike Tyson. This makes it all the more impressive that Schatz was able to recruit them to the project. The farther he went, the easier it got.
"The more money an athlete makes," Schatz says, "the harder it is to get them to your studio. But this was a six-year project, and slowly but surely, more and more people came on. I got Jim Lampley, I got the great writers, I got the commissioners, the promoters, the managers. And slowly but surely, each of these very wealthy athletes felt the pressure of doing this, and I got almost every single champ who exists today.
"Partly, also," he continues, "it's a small world. Boxing isn't like baseball or football. Eventually, they all got behind me. When the images started getting published in The Ring magazine, I became well known in boxing fairly soon as somebody who made images that looked different from anybody else's. The writers wrote about it, the television announcers announced it, the promoters wanted me to make their pictures."