Monday, November 26, 2007
Jeff Schewe - Master Of The Impossible
Jeff Schewe has forgotten more about Photoshop than most photographers have ever known. His images aren't overloaded with special effects; they're seamless and perfect in their use of technology.
Recalls Schewe, “I did my first assignment that was computer-manipulated in 1984. My specialty became massively manipulated digital imagery. I have one image made from 47 separate digital captures. I specialized in doing both the original photography and the computer imaging myself. I really don't like to work on other people's photos.”
Schewe has been working digitally since the introduction of the Apple Macintosh, and he has clearly seen many changes, both in computing power and the industry as a whole. All things considered, he's glad to have joined the workforce when he did.
“The industry has changed so much from when I entered the biz,” says Schewe. “I'd really hate to just be entering the industry now. The business side sucks while the technology side is enthralling. But that doesn't make for a real good mix.
“By and large,” he continues, “photographers are lousy at business. The true value of an image really has nothing to do with how hard you may have worked on something or how difficult it may be to do. The only true ‘value' is that which others may deem the image to have, and they're often willing to pay far more than what a photographer may be willing to accept.”
Combined with a head for business, Schewe attributes his success to a disciplined work ethic, good genes and a little bit of luck.
“Longevity and perseverance and good fortune,” he says. “A lot of what I've accomplished has been aided by others or by being in the right place and recognizing opportunity. Invariably, I consider myself a lazy person because I can only find the time and energy to do a small fraction of what I want to do or to work on a fraction of the ideas that come to me. It used to really bother me, but I've learned that the impatience of youth will eventually lead to the wisdom of experience. You can only do what you can do, and no more. You can run until your tongue hangs out, but at some point, you have to stop and direct your energies in the most efficient manner. I guess my biggest piece of advice is to plan on spending the rest of your life at it, and take your time, and do whatever it takes to get where you want to go.”
To see more of Jeff Schewe's photography, visit www.schewephoto.com.
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