Tuesday, October 13, 2009
Jose Manuel Vidaurre: Making A Splash!
In mastering the art of stopping liquids in motion, advertising photographer Jose Manuel Vidaurre fills a unique niche
Whether a one-shot capture or not, all have earned Vidaurre a long list of awards across three continents, including the IPA Photographer of the Year in Special Effects, the London International Advertising Award and some 50 others from the FIAP, the International Color Awards, Prix de la Photographie Paris and Creativity Annual. Kingston Technology named him an “Icon of Photography,” and he was recently selected by Lürzer’s Archive in Germany as one of the “200 Best Advertising Photographers Worldwide.”
Vidaurre captures images in RAW and processes them using Phase One’s Capture One before importing them to Photoshop. Inside his state-of-the-art studio, which features a 40x30-foot soundstage, Vidaurre’s equipment consists of a Sinar p2 4x5/8x10 view camera, Mamiya RZ67 Pro II SLR, Phase One P25 digital back, Elinchrom power packs, moonlights and softboxes, custom liquid tanks with pressure controls, an electronic infrared trigger with delay and a host of other specialty stop-motion equipment. His clients include Seagram, Nestlé, Bacardi, American Express, Mattel, Kellogg’s, Gatorade, Absolut, Nabisco, Johnson & Johnson, Kodak, Kraft, Pantene, Hilton, General Electric, SABMiller, Sony, and the list goes on and on.
“Visually, it’s very rich,” he says. “I’m very minimal on these trips. I don’t take anything but the camera and a couple of lenses.”
Ultimately, Vidaurre is very much like the subject that has launched his career. He’s always in motion. Even now, after creating countless splash images for a variety of expensive ad campaigns, he continues to push himself artistically.
Concludes Vidaurre, “My goal is to find the optimum millisecond for each shot and freeze it in the most artistic way possible. Even with digital technology, the photography I do never becomes easy.”
To see more of Jose Manuel Vidaurre’s work, visit www.jmv-studio.com.
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