Tuesday, October 2, 2012
MARKUS + INDRANI: Back To The Iconic
With a new book available, MARKUS + INDRANI have had some time to reflect on their past while exploring exciting new directions for their future
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Now the two are making a subtle, but important shift in the content that they're pursuing, including more editorial and fashion-focused work, like Will Smith and Jada Pinkett Smith for The Times Magazine UK, as well as a shoot with TRON: Legacy beauty Olivia Wilde for a series of several covers across Modern Luxury Media city-based lifestyle magazines, including Angeleno, Houston and Miami. They also have found new representation with Angela De Bona, who reps world-class portraitists, including Jill Greenberg and Patrick Demarchelier.
"Something strange in our career," explains Klinko, "is that we haven't done fashion as much. We started out 17 years ago wanting to be editorial fashion photographers and somehow we got sidetracked. We became successful at other things—celebrity portraiture, advertising, beauty work, cosmetics and all that stuff."
"For me," Indrani explains happily, "this new departure—directing commercials and videos, and especially directing film—I feel like a kid again, and I'm so excited! It's so invigorating, and it's just a wonderful thing to be in a creative field where we can keep expanding in these ways."
While Indrani was acting as head of the filmmaking process, Klinko was hard at work on a complementary series of images that go far beyond the typical publicity still. Priced at $40,000 each, 12 prints from the series were offered at the New York fashion-week premiere this past February. The sales benefited charity: water, which supplies clean drinking water to developing nations. Indrani, who was born in Kolkata, India, is a dedicated philanthropist, and she also directed a graphic short film designed to bring awareness to infanticide, child labor and sexual slavery through education of young girls in India. You can see the video and find out more about the project at www.thegirlepidemic.com. Teasers for The Legend of Lady White Snake currently can be found at Indrani's YouTube account at www.youtube.com/IndraniPC.
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