Tuesday, February 11, 2014
Nathan Myhrvold: The Art Of Science
Nathan Myhrvold is the ultimate embodiment of the Renaissance Man, and among his achievements is reinventing the art of food photography
|This Article Features Photo Zoom|
Nathan Myhrvold is one hell of a photographer. With his new book The Photography of Modern Cuisine, he and his team of photographers practically reinvented food photography, abandoning its most clichéd commercial techniques in favor of a groundbreaking aesthetic that better serves its purpose—to clearly illustrate a six-volume, 2,438-page cookbook that also carries Myhrvold's byline and that similarly reshaped thinking about the art and science of food preparation.
The threads of art and science have always run through Myhrvold's personal and professional lives, from the moment they spurred a childhood interest in photography and cooking, to 2011, when the by-now classically trained chef published a 50-pound, $500 tome called Modernist Cuisine. The work became a touchstone, a must-have for the serious chef, and from the moment he conceived of it, he knew photography would be integral to its success.
"Photography was always part of the idea," Myhrvold says. "We were going to make a book that was very in depth, that tried to cover the state of the art of culinary science, and I realized that it could be very technical, a daunting book. So I thought one of the ways we would combat that was to make the book really visually compelling, and we'd use great photography to do that. When we discuss what happens inside a food when you cook it, rather than using a line drawing or a diagram, let's have a photo. Because a photo can show you something in a way that's just way more compelling. If we had really striking photos, that would cause people to get interested and we would suck them in, get our hooks in and away we go."
"I had a bunch of studio equipment," Myhrvold explains. "Almost all of the equipment we used—Broncolor strobes, the big camera stand—I already had, but I had never gotten into using it that much. I was familiar with it, but I wasn't a studio photographer. The trouble with the studio is that I have a very busy life, and because I control the studio, it was possible to put the time off. Whereas if you schedule a trip to Africa, you're going to Africa."
Unsurprisingly, Myhrvold is a fast learner. Not only did he manage to navigate the strobes and other technical studio challenges, but he quickly thrived. One of the first images he made for the cookbook raised the bar both technically and aesthetically. Out of the gate, he was shooting for greatness.
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