Digital photography has fueled a revolution in online media consumption. As Internet use has evolved, online users have become increasingly dependent on photography. The expansive use of online imagery has rapidly changed the expectations of both image viewers and publishers. With the tremendous number of photographs making their way online, photographers need to have a firm understanding of the risks and rewards of publishing images on the web. To protect against the risk of copyright infringement, photographers have copyright law on which to rely, but is this protective legislation compatible with the fast pace of the online world?

The potential market for stock image sales is estimated at $2 billion a year. On every continent, there are photo buyers who need images and search for them online every day. The only question is how do you get their eyeballs on your images and get the wheels of commerce turning?

Black-and-white printing has been in a state of flux from the days of film to the early stages of digital inkjet printing. The problem with film was that color photos were the most difficult to reproduce in the darkroom due to the difficult silver-halide workflow. Today the paradigm has shifted, making black-and-white printing one of the most difficult areas to master in a now digital world.

The landscape of the photography industry is changing rapidly. With fees for our services and other business issues, our work is becoming more akin to a commodities market. Effectively making money in a world that’s offering more and more different venues for photography requires a new way to look at our business. The effective management of usage rights is paramount to making a great living as technology growth and innovation spur radical changes in the uses of our images.