Advanced Camera Technique
Trust our professional tips for using a digital camera to take your images to the next level. Our advanced digital camera techniques cover a wide range of topics to help you get the most out of your setup.
The Digital Decisive MomentWe’re entering an era of new possibilities, where low-noise and high-ISO digital capture is defining new aesthetics. And it’s not just about low-light shooting.  For years, photographers have marveled at the ways in which technology has revolutionized how we work. Read More...
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Exposing For RAWThere are special considerations to take into account if you're shooting RAW and you want to be sure that you're getting a proper exposure  You wouldn't think changing image capture from film to digital photography would require a new way to think about exposure, but it may, depending on how you use your digital camera. This is because a digital camera sensor behaves quite differently from how film and our human visual system respond to light intensity.
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Red On The SetWhen Epson wanted to photograph one of the world's rarest automobiles to test a new printer, they went to Stage 3 Productions in Detroit, where the staff knows how to generate maximum resolution  The next best thing to driving a $1.3-million Enzo Ferrari is photographing one. Epson America challenged us to photograph the legendary car in our studio at Stage 3 Productions and create the most detailed digital files possible. Dan Steinhardt at Epson specifically asked for a final file that was unflattened, 16-bit, Pro Photo RGB-captured to the highest resolution possible. Using a Sinarback 54HR, P2, the final size after retouching would be in the gigabytes. Read More...
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A Time For A ChangeWeb-designed content may be the destiny of commercial advertising. Rolex's new photography campaign offers a panorama of what the future holds.  While Web-based sales get bigger and bigger, companies are focusing on advertisement solely for an Internet-based constituency. New ad techniques are being birthed directly for the Web, and the possibilities of computer and mechanical technologies are being put to the test with every fresh idea. A new campaign by Rolex, its Extraordinary Watches series, is designed to showcase nine distinctive Oyster Perpetual models. Each set incorporates an omnidirectional display, encompassing the “world” of each watch by presenting video, animation and still-photography interpretations of its lifestyle and particular advantages. Read More...
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Color Choice Isn't By ChanceGetting color right isn't just about the scientific quantities of the Kelvin scale and wavelengths of light; it's also about emotion and creativity.  Personal creativity comes from the “sweat” of making great pictures. Get the balance with powerfully effective imaging tools; it's choice, not chance! Let's examine the balance of color. Deeply involved with digital, I draw upon film experience and knowledge about color rendering. Balance has always been a key factor. Film photographers choose a film for its color rendering, but digital photographers make the same decisions through observation and their camera's and software's digital tool control; digital provides a broader range of personal control. Read More...
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For fashion, beauty, portrait and wedding photographers, the advent of digital photography has been a godsend. Read More...
To craft a photograph is to craft the light. While it’s often relegated to a subordinate role to composition, lighting is at least as critical to the photograph and should be thought of as an integral part of the process. Read More...
It was a fairly innocuous start. A hastily assembled, last-minute project conceived and shot in 14 straight hours, edited together in three hours (no time for color correction) and a quick posting to a blog with the link to the completed five-minute short. This was as close as you could get to a straight line from the camera to the web. Read More...
