Wednesday, May 30, 2007
When Epson approached Jeff Schewe to photograph their latest professional printer, they wanted something different
This story started last spring when I received a phone call from Dan (aka Dano, as in “Book 'em, Dano”) Steinhardt from Epson, asking me if I might be interested in doing a shot for Epson. At the time, he was his usual circumspect self, hinting that the “thing” I might be shooting was bigger than a breadbox and would sit on a desk—yeah, like I didn't assume it was a printer—but he steadfastly refused to allow the discussion to progress to further speculation on my part. I said yes.
As some of you may know, I'm an Epson Stylus Pro, meaning I use Epson printers and I'm pretty good at printing. I'm even involved with the Epson Print Academy, which had been traveling around the country. I've spent a lot of time with Dano and find his companionship enjoyable, so I thought working with him on a project would probably be fun.