Tuesday, June 24, 2008
Vision To Visuals: Back To School
Helping a learning institution define itself
We now envision the process of developing commercial content for academic institutions as a stepping-off point for a new type of business, one where schools and institutions present themselves in new ways—via integrated media marketing. Academic institutions have learned that they have to be as competitive as commercial real estate or retail companies in communicating who they are and what makes them unique and special. They can do that by taking advantage of the latest visual technologies (both static and motion) to communicate their brand identity and message.
Baldev Duggal, president and founder of Duggal, has been innovating visual solutions for image-makers for more than 40 years. Credited with building and designing the industry's first dip-and-dunk processing machine, Duggal has maintained his status as a leader in the imaging business and is heralded for outstanding service by consumer and trade magazines alike. With digital capabilities reaching worldwide, his headquarters covers a block on West 23rd Street in New York City.
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