Cinemagraphs aren't difficult to make, but you should plan it out to make the best use of your valuable time. The cinemagraph starts with a video clip. Plan the clip such that you're able to isolate a moving element easily.
What's easily? That depends on your Photoshop skills and the amount of time you want to spend making layer masks. You want to shoot the clip with the camera locked down on a tripod. Anti-shake fixes in video-editing software like Adobe Premiere Pro and Apple Final Cut Pro can allow you to shoot the clip handheld, but if you work from a tripod, you'll save that editing step and you'll be assured of good results.
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