Money from YouTube is not just about ad revenue. It's about marketing and branding
By Dan Havlik
Unless you’ve been living under a rock these last few years, you’ve undoubtedly seen the rise of photography channels on YouTube. And in the wake of the pandemic, which has limited many in-person assignments for professional photographers, more and more of these channels are being run by pros seeking to find new sources of income.
The pandemic is actually an ideal time to find a space for your studio photography shoots
By David DuPuy
(Editor’s Note: David DuPuy is a New York City-based photographer specializing in family portraiture, professional headshots, event and product photography. You can learn more about him on his website.)
A global pandemic might not seem like a good time to go looking for a new photography studio, but I’m someone who believes in turning obstacles...
As Steve Martin said: “Be so good they can’t ignore you.”
By Chase Jarvis
(Editor’s Note: This post by photographer Chase Jarvis first appeared on CreativeLive’s blog. Visit CreativeLive for helpful online photography classes including this one on how to create a photography profile with impact.)
If you’ve been following me for any length of time, then you most likely know my M.O. by now: put your photography...
Wedding photographer Javon Longieliere and wedding industry specialist Kristi Drago-Price share their experiences of shooting weddings around the world
By Jill Waterman | Photography by Javon Longieliere
On the day of the wedding, you may not get the chance to shoot all the photos you want of the bride and groom. So day-after sessions are a perk to destination weddings. “There are so many beautiful locations at your disposal,” says Longieliere, who captured this image on a Nikon D3 with a 70-200mm lens at f/2.8, 1/320 seconds, ISO 800.
Why in the 21st century are we still seeing black-and-white photography books?
An excerpt from ESSAY, Issue Four by Daniel Milnor.
If you search Google for the “best photography books of all time,” you come up with quite a few black-and-white photography books, some of which have influenced countless photographers: The Americans by Robert Frank, The Decisive Moment by Henri Cartier-Bresson, Diane Arbus: An Aperture Monograph...
Creating stock photography while on a commissioned assignment isn’t as easy as it once was, but done right, it can still be a great way to boost the bottom line
By William Sawalich / Photography By Inti St. Clair & Christian Lagerek
Clients typically want full rights to all images you take while on assignment, but it’s possible to shoot stock if you negotiate this upfront with the client and create a clear distinction between images for the assignment and those for stock. One way to create such a distinction when working with models is to do a complete wardrobe change before...
Steps you can take to help protect your copyright when posting images online
By Samuel Lewis / Photography by Russell Brammer
Earlier this year, the court decision in the case of Brammer v. Violent Hues prompted a considerable amount of discussion and concern among photographers. This angst grew out of a lawyer’s article suggesting that the court ruled photographs are “factual depictions,” copying them is fair use, and the decision has the “potential to seriously erode...
How to market your photography with a world-class newsletter
By William Sawalich / Photography By Michael Clark
Bold full-bleed images with refined typography are used to open stories and create a visual experience that draws recipients to engage more deeply with the content than one might with a less-polished presentation.
As content creators, professional photographers are inherently well positioned to create interesting marketing materials. After all, we’re...
Inti St. Clair makes authentic and beautiful lifestyle images for advertising clients and significant stock sales
By William Sawalich >> Photography By Inti St. Clair
Stock photography is dead. That’s what everybody told me, anyway, until I met Inti St. Clair. She’s a lifestyle photographer who got her start in stock more than a decade ago. Stock photography, she assures me, is alive and well, even if it isn’t always treated with the respect it deserves.
“Stock photography over the years has gotten a bad...
Legal and business implications of working with stock agencies
By Samuel Lewis
Periodically, I encounter photographers who are frustrated with the agents and stock photo agencies that license their work. Although the particulars may vary, there are some common themes: agencies that take too high of a percentage of the license rates as a fee for passively licensing photographers’ images, agencies giving publishers favorable pricing...