See, And Be Seen

How to get your portfolio in front of editors
business of photography
With so many talented photographers in the market, creating and maintaining relationships with editors is critical to the success of your business. Here are simple tips for expanding your profile in the editorial market and getting your foot in the door with publications and brands. Update Your Business Profile Professional editors desire to work with... Read more

Video Viewpoint: Staying Current In Today’s Media Landscape

Remaining grounded, profitable and moving forward as the video and cinema world shifts beneath you
video business
The business facts, on their face, seem grim. In video and digital cinema, the tools are better, cheaper and more accessible to the masses than they have ever been. Software is quickly making many production tools and techniques obsolete. How people consume media is changing everything in our business. Award-winning films like Tangerine, shot on smartphones,... Read more

Social Media: Brand Recognition

We ask a major brand what it’s looking for in a social media photographer and in its online campaigns
social media photographer
Instagram influence is about nuance, and in this instance, the escape of riding off into the mountains with nothing but a bedroll and a long beard. Photo courtesy of R. Mankoff Brands are turning to Instagram to find influencers, and we asked Sean Estes, the global PR manager of Specialized, a bicycle manufacturer, about the process. Specialized was... Read more

Sony: Lessons On Business And Passion Learned In Japan

On a first-ever trip to Sony’s Japanese image sensor factory and headquarters, much was revealed about Sony’s photographic business
Sony photographic business
Digital Photo Pro was among a select group of U.S. media invited by Sony to make a trip to Japan to visit the company’s Kumamoto sensor factory and its Tokyo-based global headquarters. At the meetings at the locations, Sony revealed quite a bit about its recent sales successes, as well as some of the missteps it has made along the way and some business... Read more

Throw The Book At Them: A Selection Of Output Services For Photographers

Choices abound for the wedding and portrait photographer looking to give their clients stunning books and prints
output services for photographers
The key thing that most people don’t understand when they embark on a career in wedding photography is that the photography is only one part of the business. I’m not referring to the pounds of paperwork and the endless self-promotion that occupy the bulk of a wedding photographer’s day, but instead to the tangible final product. While a number... Read more

Media Matters

Some recent events within the cinema and video production worlds are causing us to take a fresh look at our shooting media needs
With recent industry events, recording media strategy depends on your camera, how much footage you’re shooting—and whether you can afford the media
Panasonic AU-EVA1 Super 35 Handheld Cinema Camera Some recent events within the cinema and video production worlds have caused us to take a fresh look at our shooting media needs. You know, those cards and/or drives that we use to record our best efforts, dreams and wishes manifested as zeros and ones? Two different relatively earth-shaking events... Read more

Video Production Gear Budgeting

How to budget smartly for professional video and cinema gear
video gear budget
“Should I buy this piece of gear?” I see this posted often, and since I’m in possession of at least a few gray hairs, I’m asked the same question on a pretty consistent basis. People often spend inordinate amounts of time curating and writing out a long and often well-researched gear list that they’re thinking about buying. It could be a camera... Read more

Synology DS916+: It Will Go Full NAS, If You Want

A high-performance NAS for small- to medium-sized studios
NAS storage
The Synology DS916+ set up in my office next to the WiFi and my favorite plant. Following up on my story about storage solutions for small studios, there’s a company called Synology that makes a very high-end NAS, which is great for video-editing outlets and for huge studios. Synology competes with companies like G-Technology (the RAID cited in my... Read more

Copyright Monkey Business

How a simian’s selfie might change copyright law
monkey selfie
While this monkey is smiling, photographer David Slater certainly isn’t after a copyright claim threw the ownership of this image into question. Credit: David Slater How does a monkey own a copyright? While this may sound like the beginning of a bad joke, for UK-based photographer David Slater, the question is far from funny. In 2015, Slater and others... Read more

Social Media Strategy: Always Be Closing

Don’t chase every social media audience; pick the ones that work to generate jobs
social media strategy
By cultivating a “look” and carefully curating your images, a single social media tool can be incredibly powerful. Photos by DL Byron Get them to sign on the line that’s dotted. In an infamous scene in the movie adaptation of Glengarry Glen Ross, Alec Baldwin—while verbally “motivating” a group of real estate salesmen—drills into their... Read more