Julian Guzman was born and raised in Guadalajara, Mexico. Once Guzman graduated with a BA degree in design in Guadalajara, he enrolled in New York Film Academy’s two-year filmmaking conservatory program. During the summer between years, Guzman participated in an eight-week intensive screenwriting and still photography program. Currently in the process of finishing his film thesis, Guzman is excited to be living in New York City.
When did you make this film?
What was this project for?
A school project for the New York Film Academy.
What is the story behind the film?
Our assignment for this project was to make a commercial for any product. I wanted to explore the concept of viral videos and web advertising, but the school’s camera is a RED EPIC and the footage looked so good it was over beautifying the standard of viral aesthetics. I came up with the idea that no matter what I do, I just couldn’t fail, and the best thing I could sell for the project was the camera I was using. I also really liked that I didn’t show the product in the video, but the result of using one.
What equipment do you use?
RED EPIC MYSTERIUM-X with a full kit of Compact Prime Super Speed Lenses by Zeiss, Zephyr Camera Stabilizer by Steadicam. No Filters.
What do you think made this project stand out to the judges?
I think the video’s simplicity made it stand out. I’m a former designer and everything I do is based on Ludwig Mies van der Rohe ideas: “less is more” and “God is in the details”. I also think they liked it because it’s funny. People like to laugh.