Hi-TechStudio: You Need Your Fluids

When you’re shooting still images, keeping the camera absolutely rock-steady is critical. Everyone knows this.

When you’re shooting still images, keeping the camera absolutely rock-steady is critical. Everyone knows this. When we handhold, we recognize that we’re working in a suboptimal manner and we do what we can to mitigate the inherent issue of camera shake by using higher shutter speeds and image stabilization. We do what we can to steady the camera... Read more

Hi-Tech Studio: An Option For Continuous Lighting

With DSLRs and video taking the photography and film worlds by storm, more and more photographers are looking to break into motion work.

With DSLRs and video taking the photography and film worlds by storm, more and more photographers are looking to break into motion work. With that in mind, some photographers who have been more accustomed to strobe lighting are finding that continuous lights for both still and video might be a better fit for their new workflow. Strobe lighting has... Read more

Misinformation: Lighting Tech

In a time when fewer pros have their own studio space, a compact lighting system can give you the options and versatility to get the job done anywhere

Myth: You Need Big Strobes In an economic slowdown, photographers look to cut costs as much as possible. In many cases, this has meant eliminating the studio and a lot of the expensive gear that often sits around taking up space in said studio. Thankfully, eliminating the studio, and therefore studio lighting, doesn’t really mean that your lighting... Read more
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Misinformation: Printing Tech

Massive prints don’t always need massive megapixels.

One of the arguments from manufacturers in the great megapixel wars is that to get a larger-than-life print, you need a ton of sensor resolution. While it’s true that the pixel count of the sensor largely will determine the acceptable image and print size, it’s not true that the more pixels you have, the bigger and better prints you’ll get. The... Read more

Misinformation: Camera Tech

It’s as close to a law in photography as anything that photographers interested in producing the best possible black-and-white images should capture in color.

It’s as close to a law in photography as anything that photographers interested in producing the best possible black-and-white images should capture in color. Thanks to digital, shooting in color maintains image information that’s basically thrown away when you capture directly in monochrome or hue modes. Saving this information gives you a lot... Read more

Hi-Tech Studio: Workstation To Go

Apple’s new MacBook Pro and LED Cinema Display are a sleeker, faster and greener solution for the fluid studio

In a 24-hour world, work doesn’t wait quietly at the studio. For agile photographers who need consistent software and display performance wherever they are, Apple’s recently introduced MacBook Pro and companion 24-inch LED display make an intriguing combination as a possible do-it-all combination and desktop workstation replacement. The Satellite... Read more

Misinformation: Archival Tech

Digital archaeologists may someday need a Rosetta Stone to decipher image files.

Backup strategies are a well-covered topic, and for good reason. From floods to fires to file corruption, there are innumerable ways that a digital file can be destroyed. Thanks to the ease of duplicating dig-ital images, however, circumventing these problems is often as easy as pushing a button. So your images are safe, as long as you use a variety... Read more

Stylize Your Images Using Digital Filters

The difference between a technically solid photograph and a real winner that makes clients stop for a closer look is a matter of style

What makes winning /images win? Apart from the opportunities and advantages that are afforded by huge leaps in digital technology, one point stands out, as always—style! Today’s light-meter technology helps ensure technically correct exposure, but it’s personal insight and style that bring the exposure to a higher level—being aesthetically correct!... Read more

Hi-Tech Studio: Triggering The Light

Wireless flash systems give more freedom when it comes to creative lighting

There are two main categories of wireless flash control: standard optical slave triggering and the more modern and more versatile radio transmitter/receiver triggering. Both provide us with a variety of control over flash setups, whether it’s firing multiple compact flash units or the more powerful strobes and power packs. The differences that exist... Read more

The Fall And Rise Of Medium Format

New technology, a commitment to developing the very best image quality possible and a thriving rental market all have contributed to a renaissance in the digital medium-format category

It’s no secret that the medium-format industry has experienced dramatic changes since the advent of digital. Open camera systems (think Hasselblad’s H2 series) became closed, leaving players such as Phase One and Leaf no access to Hasselblad’s systems. Additionally, the disappearance of beloved medium-format models signified harsh... Read more