Making An Image “Real”

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Known for his advertising and commercial work, including photographs of iconic athletes like Tom Brady and Michael Phelps, Tim Tadder is widely recognized for his imaginative images. In this video, Tadder talks about his creative process and how a sound trigger became the inspiration for a series of memorable photographs.

Tadder emphasizes the importance of prints in his work. “Prints make the image real, they make it official,” says Tadder. “To enjoy an image is to stand back from it and view it on the wall.”

He also talks about the key print characteristics which he evaluates as part of his creative process.

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