Media Kit

2015 Production and Editorial Calendar

Issue Date	Space Close	Material Close	Newsstand On-Sale	Newsstand Off-Sale	Subscriber Mail Start	Issue Theme	Bonus Distribution
Dec	10/15/14	10/20/14	12/02/14	1/06/15	11/11/14	Master’s Annual
Jan/Feb	11/12/14	11/17/14	1/06/15	3/04/15	12/16/15	Self-Promotion	CES – 2,000
Mar/Apr	1/14/15	1/19/15	3/03/15	4/28/15	2/10/15	Fashion
May/June	3/11/15	3/16/15	4/28/15	6/23/15	4/07/15	Black & White	Cinegear West 300
July/Aug	5/06/15	05/11/15	6/23/15	8/25/15	6/02/15	Wedding
Sep/Oct	7/08/15	7/13/15	8/25/15	10/20/15	8/04/15	Still/Motion	Cinegear East – 300
Nov	9/02/15	9/07/15	10/20/15	11/24/15	9/29/15	Photojournalism	Shoot NY – 300
Dec	10/07/15	10/12/15	11/24/15	1/05/15	11/03/15	Master’s Annual

Please note: Editorial content and production dates are subject to change.

Madavor Media has been producing upscale enthusiast publications in the photography, golf and aviation categories. Our corporate goal is to produce publications that attract passionate readers. You can reach them through our powerful Werner Publishing Photo Group in magazines that drive readers’ interests in both print and online media buys.

Rate Card #13 Effective January 2015 Issue

GENERAL ADVERTISING RATES

BLACK & WHITE

	1 time	3 times	6 times	9 times	12 times	18 times
Full Page	$12640	$11970	$11500	$11050	$10595	$10170
2/3 Page	9495	9115	8735	8390	8075	7765
1/2 Page	7230	6925	6655	6395	6125	5905
1/3 Page	5510	5285	5065	4865	4675	4495
1/4 Page	4195	4000	3850	3715	3555	3420
1/6 Page	3190	3050	2945	2810	2720	2600
1/12 Page	2455	2335	2260	2140	2080	1985
1 Inch	1255	1195	1140	1080	1065	1005

BLACK & 1-PROCESS COLOR

	1 time	3 times	6 times	9 times	12 times	18 times
Full Page	$14185	$13625	$13100	$12570	$12060	$11580
2/3 Page	10820	10355	9965	9560	9185	8825
1/2 Page	8205	7905	7565	7285	6985	6730
1/3 Page	6245	6000	5775	5550	5310	5110
1/4 Page	4750	4580	4380	4215	4060	3875

FOUR-COLOR

	1 time	3 times	6 times	9 times	12 times	18 times
Full Page	$16600	$15950	$15340	$14720	$14100	$13540
2/3 Page	12635	12145	11660	11180	10730	10315
1/2 Page	9620	9235	8865	8500	8180	7830
1/3 Page	7305	7005	6750	6480	6220	5980
1/4 Page	5570	5330	5125	4935	4730	4530

COVERS

	1 time	3 times	6 times	9 times	12 times	18 times
Cover 2	$18590	$17865	$17155	$16465	$15810	$15160
Cover 3	17610	16895	16220	15600	14960	14360
Cover 4	19930	19125	18400	17635	16930	16260

SPECIAL CLASSIFICATION

BLACK & WHITE

	1 time	3 times	6 times	9 times	12 times	18 times
Full Page	$8655	$8315	$7985	$7675	$7390	$7070
2/3 Page	6585	6350	6080	5845	5595	5385
1/2 Page	5015	4850	4645	4475	4265	4120
1/3 Page	3825	3665	3530	3395	3270	3130
1/4 Page	2910	2810	2675	2580	2500	2380
1/6 Page	2230	2140	2060	1965	1875	1830
1/12 Page	1700	1655	1570	1515	1460	1405
1 Inch	880	855	795	770	740	725

BLACK & 1-PROCESS COLOR

	1 time	3 times	6 times	9 times	12 times	18 times
Full Page	$10040	$9645	$9270	$8895	$8565	$8205
2/3 Page	7655	7365	7070	6770	6510	6245
1/2 Page	5810	5595	5370	5145	4935	4570
1/3 Page	4445	4250	4085	3930	3775	3610
1/4 Page	3380	3245	3115	3000	2870	2760

FOUR-COLOR

	1 time	3 times	6 times	9 times	12 times	18 times
Full Page	$1175	$11310	$10865	$10440	$10020	$9620
2/3 Page	8960	8605	8260	7940	7635	7305
1/2 Page	6830	6570	6300	6035	5790	5570
1/3 Page	5205	4995	4775	4595	4400	4250
1/4 Page	3960	3800	3650	3510	3380	3245

MARKETPLACE

	1 time	3 times	9 times
1/3 Page	$2240	$2130	$2060
1/6 Page	1795	1730	1665
3-Inch	1525	1465	1400
2-Inch	1120	1080	1030
1-Inch	720	685	665

Digital Photo Pro provides the essential blend of artistic inspiration and digital technology information for professional and advanced photographers. Our website, digitalphotopro.com, is a direct extension of digital workflow technique and technology, and is the online guide to advanced creativity and technology, as well as the complete source covering professional and advanced photographers’ equipment needs.

In addition to banner advertising on digitalphotopro.com, target your marketing message with custom sponsorships and eNewsletter promotions. For more details on our web sponsorship opportunities, click here to download the 2014 Online Media Kit (PDF).

2015 Electronic Ad Rates & Specs

AD RATES

				IMPRESSIONS
Ad Unit	Size (Pixel)	Placement	50,000	100,000	200,000
Roadblock (All)	Various	All Spots	$165	$150	$140
Leaderboard	728 x 90 × 728 x 90 Leaderboard	Top	$60	$55	$50
Rectangle	300 x 250 × 300 x 250 Rectangle	Right Side (top, middle, bottom)	$60	$55	$50
Anchor	728 x 90 × 728 x 90 Anchor Banner	Bottom	$40	$35	$30

AD SPECS

Ad Unit	Size (Pixel)	GIF/JPEG	Rich Medias
Leaderboard	728 x 90 × 728 x 90 Leaderboard Banner	40k	See guidelines below
Rectangle	300 x 250 × 300 x 250 Rectangle	40k	See guidelines below
Anchor	728 x 90 × 728 x 90 Anchor Banner	40k	See guidelines below

Rich Media Guidelines

Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation: Animation is OK (maximum 3 loops)

Maximum Frames Per Second: No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/stop” button.

Banners With Audio: The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.

The Digital Photo Pro eNewsletter provides opt-in subscribers with a wide range of information, from advice on professional photography to industry news, as well as the latest on accessories and equipment. It gives access to a sneak peak at the current issue of Digital Photo Pro magazine, latest industry news and web-exclusive content.

(To view a detailed explanation of our eNewsletter sponsorship rates, specs and schedule, click here).

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.

2015 eNewsletter Ad Rates & Specs

AD RATES

				COST PER RUN
Ad Unit	Size (Pixel)	Placement	1x	4x	8x
Roadblock (All)	Leaderboard + Rectangle	Above Fold	$3,000	$2,700	$2,300
Leaderboard	728 x 90	Top	$1,750	$1,500	$1,300
Rectangle	300 x 250	Bottom	$1,750	$1,500	$1,300
In The Spotlight	440×282 pixels image & 50 word max.+ link	Scattered through out	$1,750	$1,500	$1,300

AD SPECS

Ad Unit	Size (Pixel)	GIF/JPEG	Rich Media
Leaderboard	728 x 90	40k	See guidelines below
Rectangle	300 x 250	40k	See guidelines below
In The Spotlight	440×282 pixels image & 50 words max.+ link	20k	No

Rich Media Guidelines

Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation: Animation is OK (maximum 3 loops)

Maximum Frames Per Second: No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/stop” button.

Banners With Audio: The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

Custom Sponsorship Opportunities

• Target your marketing message with the placement of your custom banners on specific editorial landing pages!
• Custom banners (638 x 198) are inserted in the editorial portion of the page and are distinctly separate from the Leaderboard and Rectangle banner positions.
• These custom banners provide a targeted message opposite “like” editorial.
• The Werner imaging sites are top performers in the web photo-endemic marketing space.
• Your custom banner will reside under key editorial sections for maximum synergy with your product.

(To view a detailed explination of our custom sponsorship positions and targeted banner program, click here).

All publications at Madavor Media are produced using computer-to-plate technology. Please submit advertising material in one of the digital file formats listed below. Madavor Media cannot accept responsibility for reproduction errors with ads submitted as application files or ads that do not adhere to SWOP standards. See www.swop.org.

Advertising File Specifications

PDF/X-1a FILES RECOMMENDED

• All furnished PDF files should comply with PDF/X-1a specifications (detailed at www.adobe.com/products/acrobat/pdfs/pdfx.pdf).
• The PDF version should be either 1.3 or 1.4.
• All high-resolution images and fonts must be included when the PDF/X-1a file is saved.
• Images must be SWOP (CMYK or Grayscale), TIFF or EPS with effective resolution not less than 225 dpi. No RGB or JPEG images. Do not nest an EPS file into other EPS files. Do not embed ICC Profiles within images.
• Fonts can be Type 1, Open Type or True Type fonts. Multiple Master fonts are not recommended.
• Do not menu-style your fonts.
• Total area density should not exceed SWOP 300%.
• Do not submit CT/LW, TIFF-IT or DCS files embedded in a PDF “wrappper.”
• Ensure that all image, art, tint and type elements are set to knock out or overprint as desired.
• The ad should be right-reading, in portrait mode, at 100% size and no rotations.
• Exporting a PDF from InDesign (CS) is not recommended due to Identity-H font encoding. DO NOT export as PDF from Quark (5 or 6). Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options.
• It is recommended that the PDF file be certified PDF/X-1a using a PDF preflight utility.
• PDF certification utilities included:
• Adobe Acrobat Professional version 6 and 7
• Apago Check Up
• Enfocus Instant PDF
• Enfocus Pitstop

MECHANICAL REQUIREMENTS
Trim Size	8 1/4" x 10 3/4"
Bleed Allowance	1/8" (.125")
Safety Margin	3/16" (.1875")
Printing Process	WebOffset, 133 Line Screen
Binding Method	Perfect Bound, Jog-to-Foot
Ink Specifications	4-color process. Match colors available.

Bleed Charge

Bleed covers and body units are an additional 10%. No charge for gutter bleed only. Oversized material that requires bleed handling will be charged the bleed premium.

	NON-BLEED	BLEED
Full Page	7 x 9 3/4	8 1/2 x 11
Spread	15 1/2 x 9 3/4	16 3/4 x 11
2/3 page	4 9/16 x 9 3/4	5 11/32 x 11
1/2 island	4 9/16 x 7 3/16	5 11/32 x 7 7/8
1/2 horizontal	7 x 4 3/4	8 1/2 x 5 3/8
1/3 square	4 9/16 x 4 3/4	5 11/32 x 5 3/8
1/3 vertical	2 1/8 x 9 3/4	2 15/16 x 11
1/4 horizontal	4 9/16 x 3 1/2	Not Applicable
1/6 vertical	2 1/8 x 4 3/4	Not Applicable
1/6 horizontal	4 9/16 x 2 1/4	Not Applicable
1/12 square	2 1/8 x 2 1/4	Not Applicable
1 column	2 1/8 x 1,2,3″	Not Applicable
2 column	4 9/16 x 1,2,3″	Not Applicable

Color Proofs, Live Area and Bleed Requirements

A contract proof should accompany all ad file submissions. Contract proofs must be made according to SWOP standards including color bars. Proofs not meeting SWOP criteria will be used for color break only. See www.swop.org.

• Ads should be built to the final trim size of the publication with .125″ bleed and .1875″ trim margin for nonbleed elements.
• Include standard trim, bleed and center marks in all separations, 1/2″ outside trim (no marks included in the “live” image area).

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Contract & Copy Regulations

• Advertisers that have already established a reputable credit rating with Madavor Media will be extended Madavor Media’s normal terms and conditions. New accounts must prepay by check or credit or may apply for credit by requesting a credit application from the Credit Department. Please contact your Advertising Coordinator.
• Advertisers who, within a 12-month period from the date of first insertion of their contract, fail to run the number of insertions upon which their billings have been based will be short-rate billed at the next highest rate actually earned.
• Rates are subject to change upon notice from publisher.
• All orders are noncancellable after space closing date of each issue.
• Covers and gatefolds are noncancellable after 30 days prior to closing date.
• All verbal instructions regarding contracts or insertions must be confirmed in writing.
• Publisher shall have no liability for errors in key numbers or advertiser’s index.
• Rates are based on matched four-color process; PMS colors are extra. Special metallic inks on request; contact publisher for specific rates. Group-buy discounts may not apply for special colors. Matched colors are an additional charge.
• Advertisements received by advertising production department after material closing dates may not be entitled to revision.
• Advertiser and its agency assume liability for all contents (including text and illustrations) of advertisement printed and shall indemnify publisher against any damages arising from publication of advertisement.
• Advertising placed by an agency or the advertising department or wholly owned division of a company becomes the credit responsibility of that agency and/or company. Advertiser and its agency shall be held jointly and severally liable for monies due to publisher for advertising published in magazine.
• All insertion orders are accepted subject to provisions of current rate card. No conditions other than those set forth in this rate card shall be binding on publisher unless specifically agreed to in writing by publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card.
• Publisher reserves the right to refuse any advertising it deems not in keeping with the policies of the publication or that does not meet its publication standards.
• We assume that the advertiser and its agency have read this rate card and agree to its conditions without any further contract or notice.

Internet Advertising

• Unless otherwise specified, the measurement/ billing method for delivered impressions will be based upon a third party (DoubleClick).
• Parties will make reasonable efforts to give advance notice regarding changes to placement and positioning, media scheduling, start/ end date compliance, and creative rotation. These changes must be mutually agreed upon by the parties prior to implementation.

IAB TERMS AND CONDITIONS FOR INTERACTIVE ADVERTISING

Cancellation and Termination

a. Without Cause. Unless designated on the IO as non-cancelable, Advertiser may cancel the entire IO, or any portion thereof, as follows:

i. With 14 days’ prior written notice to Media Company, without penalty, for any guaranteed Deliverable, including, but not limited to, CPM Deliverables. For clarity and by way of example, if Advertiser cancels the guaranteed portions of the IO eight (8) days prior to serving of the first impression, Advertiser will only be responsible for the first six (6) days of those Deliverables.

ii. With seven (7) days’ prior written notice to Media Company, without penalty, for any non-guaranteed Deliverable, including, but not limited to, CPC Deliverables, CPL Deliverables, or CPA Deliverables, as well as some non-guaranteed CPM Deliverables.

iii. With 30 days’ prior written notice to Media Company, without penalty, for any flat fee-based or fixed-placement Deliverable, including, but not limited to, roadblocks, time-based or share-of-voice buys, and some types of cancelable sponsorships.

iv. Advertiser will remain liable to Media Company for amounts due for any custom content or development (“Custom Material”) provided to Advertiser or completed by Media Company or its third-party vendor prior to the effective date of termination. For IOs that contemplate the provision or creation of Custom Material, Media Company will specify the amounts due for such Custom Material as a separate line item. Advertiser will pay for such Custom Material within 30 days from receiving an invoice therefore.

Mail Order
Reseller is bound by the Rules & Regulations of the following Madavor Media Imaging Group Rules & Regulations. Ad Pages must clearly distinguish the Mail Order company as a “Reseller” of product and include Reseller logo, Reseller telephone number and specific Reseller URL for product purchases.

Commissions and Discounts

15% discount is allowed to recognized advertising agencies. Net amount is due 30 days from invoice date. Carrying charge is 1% per month for invoices unpaid after 30 days. All orders are accepted subject to publisher’s credit requirements.

Special Positions

Orders specifying positions other than covers will be accepted at 10% of space charge premium. Otherwise, positioning of advertisements is at the discretion of the publisher.

Special Units

All special units such as gatefold, special positioning, nonstandard unit sizes or inks, etc., requiring other-than-normal printing treatment must be discussed in advance with publisher to establish feasibility and rates.

Supplied inserts: Preprinted inserts must conform to our mechanical specifications for binding. Supplied full-size insert pages do not contribute toward and will not earn further discounts. Availability limited; inquire for rates, specifications and quantities.

Card inserts: Insert cards must conform to postal regulations and must be submitted for approval 30 days prior to normal closing date for issue. Standard size up to 4 1/4″ x 6″ is charged as a one-time black-and-white page. Minimum supporting space is a full-page black-and-white ad. Cards do not contribute toward page frequency, but may earn discounts if part of a multi-insertion card schedule (i.e., cards earn frequency discounts independent of the pages that support them).

Large card inserts, booklets, gatefolds and unique units accepted. Inquire for specifica
tions. Availability limited; please reserve ahead.

Contact us and we can customize a complete advertising campaign that can include: Print, Online, Direct Mail, Tip-Ons, Inserts, Newsstand Promotions (Best Buy, Photo Stores, Barnes & Noble, CompUSA, etc.), Industry Trade Shows, Contest Sponsorships and more.

Best Regards,

The Madavor Media Imaging Group Team
Digital Photo Pro | Outdoor Photographer | Digital Photo | HDVideoPro
Tel: (617) 279 0213
Claudia Warren, Assistant Advertising Sales Manager

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