Our understanding is that clients can submit briefs to the site requesting specific image types. For example, a travel website could request travel photography of a specific place like a museum or coffee shop in London. Photographers submit to the brief and the client chooses who they want to work with or they pay for the submitted images.
According to their press release, the project started while 500px worked with Lonely Planet. The travel site was able to source images for various locations and points of interest using the 500px service.
For an individual or even a very small business, 500px for Business is a hefty investment of $3,000 per month. Though that number can rise based on the scope of submitted projects.
For more details check out the press release below.
LOS ANGELES–(BUSINESS WIRE)—500px, the world’s premier photography community, today announced the public availability of 500px for Business, a suite of industry-leading photography-on-demand services. 500px for Business enables global scale, custom, on-demand photography, the ability to source VR imagery, and the power to measure imagery conversion success. Already in use by major international brands, including travel heavyweights Lonely Planet and Airbnb, 500px is the largest on-demand photography platform in the world, and the only one offering clients deep insight into image conversion.
“500px for Business is enabling photography projects of a scale never before possible”
“500px for Business is enabling photography projects of a scale never before possible,” said Andy Yang, CEO of 500px. “Visual intelligence is absolutely key – as brands and businesses continue to expand globally, they require quality images with a local, authentic feel. 500px for Business presents a core offering of data and insights while embracing the high quality and sheer scale people have come to expect from working with 500px.”
500px for Business draws upon its eight million global photographers to make on-demand photography available and affordable on a scale never before possible. Now, regional, national and global brands can – in a matter of hours – mobilize hundreds or thousands of photographers internationally against a custom creative brief, at a cost comparable to buying stock imagery. They can then pick from hundreds to thousands of bespoke images, including 360-degree photos, in a matter of days or weeks, and test those images for customer response.
“When Lonely Planet redesigned our destination pages, we wanted to make sure the images we used were new to our audience, compelling and inspired travel to each destination,” said Josh Vogel, Lonely Planet’s Digital Content Manager. “That would require time and resources commissioning thousands of photos. 500px for Business effectively managed this process for us, allowing us to quickly and affordably refresh our website with engaging imagery.”
500px makes the client experience easy and offers guidance through the process:
Create: The client creates an Assignment brief, which includes details of what is to be shot, specific locations, time slots for shooting, deadlines and a budget allocation. 500px then matches the project to vetted photographers regionally or internationally.
Capture: Photographers from L.A. to Thailand submit custom shots if they accept the assignment. With millions of photographers from around the world, almost every city in the world can easily be covered. Photos can be purchased for exclusive use by the client if desired.
Curate: The client reviews all images in the dashboard and chooses the best ones for immediate use and testing. Creative teams can use a collaborative dashboard to organize, select and test imagery.
Convert: Once a set of effective images is chosen, customers can add a snippet of web code to their website. The images are then cycled through on the customer’s site, tagged with the action desired, be that click, purchase, etc. Those photos that achieve that goal stay in rotation, while others are dropped.
Pricing: 500px for Business engagements start at about $3,000 USD per month and up, depending on scope.