Animoto announced that they’ve added integration with the Adobe Creative Cloud Lightroom CC program. The integration was created to streamline the workflow of photographers when creating slideshows and marketing videos.
For more details, check out the full press release below. — Scott Younker
NEW YORK, April 7, 2016 /PRNewswire/ — Animoto, the leading online video creation application that makes it easy for anyone to create professional videos, today announced an integration with Adobe Creative Cloud’s Lightroom CC program. This integration enables seamless access to Adobe’s Creative Cloud for Animoto customers who use Lightroom CC desktop, mobile and web applications for storing, editing and sharing their photography.
Of the hundreds of thousands of professional photographers who have used Animoto in the last eight years for creating slideshows and marketing videos, the vast majority use Lightroom. Alongside Animoto’s professional photography base, a growing number of Animoto’s prosumer and business marketing customers rely on Creative Cloud’s diverse suite of creation tools and cross-platform syncing capabilities, making this integration a clear win for Animoto users that use Lightroom, as it delivers a streamlined and efficient video creation process, saving users time and effort.
“Animoto is committed to helping photographers, businesses and consumers create professional-quality videos, without having to spend an excess amount of time or resources. We know that a lot of our customers are already using content from Adobe’s Creative Cloud to create Animoto videos, but it’s not an optimized workflow,” said Brad Jefferson, CEO, Animoto. “Our joining forces is a natural fit; together, we are taking cumbersome and time-consuming steps out of the process of creating high-quality video.”
More than one million unique Animoto videos are created each month. In today’s sophisticated and competitive social media and marketing landscape, marketers need video creation to stand out, and tools like Animoto and Adobe’s Creative Cloud help them do just that.
“I have been using Adobe’s suite of products in my business for over a decade. And I have been using Animoto to create videos for social media and my clients for years,” said Jerry Ghionis, award-winning wedding photographer. “This partnership makes the whole process of creating professional marketing videos and slideshows with my images stored in Lightroom’s Creative Cloud CC so much easier.”
Lightroom CC images that are synced across Lightroom CC desktop, mobile and web are now retrievable when using Animoto. For more information, please go here.