Bowens Introduces Generation X Flash Range After Long Delays

Bowens Generation X

Later this month at PhotoPlus Expo in New York, UK manufacturer Bowens is expected to launch their Generation X flash range. It’s been a rocky road for the flash manufacturer’s latest line of flash heads. In February, Bowens pulled out of the English photography conference, The Photography Show, because the Gen X line wasn’t ready and stating they were facing “time challenges.”

It appears that Bowens put that extra time to good use as Manfrotto, which distributes Bowens products in the US, says that they’re ready to showcase the Bowens Generation X line at PhotoPlus.

The new range will include four different flash heads; the XMT 500, XMS 500, XMS 750 and the XMS 1000. Outside of size differences, all four will have radio-controlled triggering and control available through a new XMSR Trigger on-camera transceiver. The X Gen line is designed specifically for indoor and studio use.

It appears that they’re capable of syncing down to 1/8000 sec shutter speeds with the high speed sync mode.

Prices for the heads and trigger:

  • XMT 500—$1,799.99
  • XMS 500—$1,099.99
  • XMS 750—$1,299.99
  • XMS 1000—$1,499.99
  • XMSR Trigger—$289.99

For more information check out the press release below.

Bowens Generation X
Bowens XMSR Trigger


Upper Saddle River, N.J. (October 5, 2016) – Manfrotto Distribution, Inc., distributor of Bowens products in the United States, proudly announces the launch of the new Generation X flash range by Bowens. These innovative units will debut in the U.S. at PhotoPlus Expo in New York City later this month and mark a renaissance for the legacy lighting manufacturer.

Generation X comprises two new flash systems: XMT – an all-in-one battery unit for location lighting and XMS – engineered to be the go-to system for photographers who need a function-rich and completely reliable flash in the studio.

Announcing the launch, David Hollingsworth, Marketing Manager, said, “Generation X is just the first step in relaunching Bowens to the imaging world. These barrier-breaking new products combine state-of-the-art technology and cutting-edge design and are the result of many months of very intense market research and product development. They will be the vanguard of our plans for ongoing and regular new unit roll-outs in coming months and years.”

Added Hollingsworth, “We believe these are simply the best lights in their class available on the market today. New-look Bowens is creating beautifully designed and engineered products, tailored to our customers’ needs.”

John Gass, Technical Director said, “Generation X is the result of highly-focused analysis of our customers’ feedback through the years. These new units are revolutionary products which we believe are absolutely unbeatable in their class in terms of functionality, aesthetics and cost.”

He added, “For decades, customers have frequently described our products as ‘workhorses’ in the studio and on location. Now the workhorse has been transformed into a stallion; we tested the XMS at full power every five seconds over consecutive days and we couldn’t force this product to overheat.”

Generation X – at a glance:
The all-new 500Ws XMT boasts TTL and high speed sync functionality (up to 1/8000s) compatible with Canon, Nikon and Sony cameras: 9-stops of flash power adjustment; flash durations as short as 1/10309s: faster recycle times than ever before (as rapid as 0.01s): easy swap lithium-ion battery provides up to 500 full power flashes per charge: rear curtain sync; sync delay and strobe mode allow creative set-ups on the move.

The XMS, available in 500,750 and 1000Ws models (all fully controllable via the XMSR 2.4 Ghz radio control and trigger) features multi-voltage operation. These units offer outstanding specification with faster recycling times and flash durations. The XMSR model includes groundbreaking Bowens ‘Sync Offset’ functionality, enabling photographers to embrace any brand of camera to shoot at high sync speeds – up to 1/8000s.

The following models will be available this fall:
XMT 500 $1,799.99
XMS 500 $1,099.99
XMS 750 $1,299.99
XMS 1000 $1,499.99
XMSR Trigger $ 289.99

For additional information or to learn more about Bowens products, visit:

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