CANON U.S.A. WELCOMES THE NEWEST MEMBER OF THE EOS FAMILY – THE EOS M3 DIGITAL CAMERA
The Power and Versatility of an EOS Camera in a New Light
MELVILLE, N.Y., August 27, 2015 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the EOS M3, a compact and stylish interchangeable lens digital camera created for enthusiast photographers who demand premium performance. Fusing Canon’s outstanding image quality and DSLR-levels of control in a small and lightweight camera body, the EOS M3 camera offers the ability to capture important moments in outstanding detail.
At the heart of the EOS M3 camera is Canon’s latest and most advanced digital imaging technologies, including the company’s high-resolution 24.2 megapixel APS-C CMOS image sensor and its most advanced image processor, DIGIC 6, delivering premium quality stills and Full HD videos. Combined with super-fast AF performance, thanks to a new 49-point Hybrid CMOS AF III Autofocus System, this digital camera gives photographers the freedom to capture the beauty of movement. Advanced photographers will find everything they need at their fingertips, with intuitive DSLR-like dials and control, as well as access to the entire lineup of more than 80 Canon EF, EF-S and EF-M interchangeable lenses*, all shrunk down into a compact, mirrorless body to take with them wherever they go. Advanced EOS camera technologies built into the EOS M3 camera include:
- 24.2 Megapixel APS-C Canon CMOS Sensor, with a sensitivity range from ISO 100 to 12,800 (expandable to 25,600 in H mode) paired with Canon’s proprietary DIGIC 6 Image Processor to capture high-resolution photos and Full HD videos with brilliant color and stunning detail.
- 49-Point Hybrid CMOS AF III Autofocus System for fast and accurate autofocusing of stills and videos, up to 6.1x faster than the original EOS M.
- Front and Rear control dials for full manual operation and customizable functions as well as improved ease of use.
- Intuitive Touch Screen 3.0-inch tilt-type (180 degrees up/45 degrees down) ClearView II LCD screen (approximately 1,040,000 dots), perfect for quick focusing and shooting, easy menu navigation, and simple viewing of images and videos.
- Built-in Wi-Fi®** and NFC*** for streamlined photo sharing and wireless remote control.
“Canon U.S.A. is bringing to market a new member of the EOS family – the EOS M3 – to help satisfy the market’s demand for high-quality compact cameras with large image sensors and interchangeable lenses,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “It is the ideal camera for advanced amateurs and enthusiasts looking for a compact interchangeable lens camera option with genuine EOS camera system support, performance and compatibility, as well as professional photographers looking for a full-featured compact secondary camera.”
Photographers familiar with other Canon EOS cameras will note the EOS M3’s interface is similar to Canon’s current EOS DSLR cameras, making operation easier for existing users. The LCD panel’s tilting capability makes it easy to shoot from various angles while the capacitive touch screen allows intuitive image capture and playback with easy-to-understand information and real-time controls.
The EOS M3 camera offers photographers the flexibility to unleash their creativity through its compatibility with Canon EF-M lenses as well as a wide variety of Canon EF and EF-S lenses when used with the optional Mount Adapter EF-EOS M. Other compatible Canon accessories include EX-series Speedlite flash units, Speedlite Transmitter ST-E3-RT, and Electronic Viewfinder EVF-DC1. Users will also have the ability to remotely capture and share images with Canon’s Camera Connect smartphone application**, using the EOS M3’s integrated Wi-Fi® and NFC connectivity.
Pricing and Availability
Canon’s EOS M3 Digital Camera is scheduled to be available in early October 2015 for an estimated retail price of $679.99. An EOS M3 EF-M 18-55mm IS STM lens kit will be available in the customer’s choice of black or white for an estimated retail price of $799.99. Additionally, a two lens kit featuring the EOS M3 digital camera with the EF-M 18-55mm IS STM lens and the EF-M 55-200mm IS STM lens will be available for an estimated retail price of $1,049.00.
The following Canon lenses will also be available in early October:
- EF-M 11-22mm f/4-5.6 IS STM wide-angle zoom lens for an estimated retail price of $399.99
- EF-M 22mm f/2 STM compact prime lens in silver for an estimated retail price of $249.99
- EF-M 55-200mm f/4.5-6.3 IS STM telephoto zoom lens for an estimated retail price of $349.99
For more information and the full list of product specifications, visit: www.usa.canon.com/eosm3
CANON U.S.A. INTRODUCES NEW CANON EF 35MM F/1.4L II USM LENS
New L-Series Lens is First to Feature Canon’s Proprietary Blue Spectrum Refractive Optics – That Achieves a Higher Level of Chromatic Aberration Correction For Superb Image Quality
MELVILLE, N.Y., August 27, 2015 – Canon U.S.A., a leader in digital imaging solutions, today introduced the new EF 35mm f/1.4L II USM lens for EOS system cameras – a wide-angle fixed-focal-length Canon EF lens that is the world’s first* to utilize the Company’s newly-developed and exclusive Blue Spectrum Refractive Optics (BR Optics). This new optical technology utilizes organic material newly developed by Canon to achieve a higher level of chromatic aberration correction than other existing technologies resulting in outstanding high-quality imaging performance.
“As the world leader in production of interchangeable lenses, having produced over 110 million EF lenses since 1987, it is with great excitement that we now introduce a revolutionary new technology to add to Canon’s unequaled optical heritage when it comes to chromatic aberration correction,” said Yuichi Ishizuka, president and COO of Canon U.S.A., Inc. “We continually strive to achieve the ideal lens performance, which has driven the development of Blue Spectrum Refractive Optics, found in the new EF 35mm f/1.4L II USM lens. This technology is yet another ‘first’ in optical design introduced by Canon to enhance the performance of our lenses for our customers.”
Canon’s proprietary Blue Spectrum Refractive Optics (BR Optics) incorporate a new organic optical material with unique anomalous dispersion characteristics for use in camera lenses. The molecular design of BR Optics refracts blue light (short wavelength spectrum) to a greater degree than other existing optical technologies including UD glass, Super UD glass and Fluorite, to control color fringing as effectively as possible. When placed between convex and concave lens elements made from conventional optical glass materials, BR Optics help to produce sharp images with outstanding contrast and color fidelity by thoroughly reducing axial chromatic aberration.
In addition to BR Optics, the new lens incorporates two aspherical elements and one UD glass element in a 14 element, 11 group optical formula. The EF 35mm f/1.4L II USM lens also features Canon’s proprietary Sub-Wavelength Structure Coating (SWC), applied to the rea
r surface of the first and second aspheric lens elements to help combat flare and ghosting caused by light rays entering the lens at a large angle of incidence. The lens also offers best in class minimum focusing distance at 0.28m (approximately 11 inches) resulting in an increased maximum magnification of 0.21x – ideal for capturing close-up subjects. Autofocusing is swift and virtually silent due to a rear-focus optical system and Canon’s original Ring USM focusing motor. Full-time mechanical manual focusing is also available even when the lens is set to AF mode.
The Canon EF 35mm f/1.4L II USM lens features improved durability over its predecessor. As with all L-series lenses, this new lens is highly resistant to dust and water ─ making it ideal for outdoor photography, even in harsh conditions. The high-grade design of the lens provides users with a substantial and luxurious feel, as well as optimal operability. In addition, a fluorine coating on the front and rear lens surfaces helps to repel liquids and dust particles, and makes the lens easier to clean.
Pricing and Availability
The new Canon EF 35mm f/1.4L II USM lens is compatible with 72mm filters and will be supplied with Lens Hood EW-77B and Lens Pouch LP1219. It is scheduled to be available in October 2015, for an estimated retail price of $1,799.00. For more information including specifications and an MTF chart, please visit www.usa.canon.com/cusa/professional/products/lenses/ef_lens_lineup/lens_wide_pro.
CANON DEVELOPS NEW CAMERA-LENS OPTICAL ELEMENT THAT ENABLES EXTREMELY HIGH LEVELS OF CHROMATIC ABERRATION CORRECTION
MELVILLE, N.Y, August 27, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., has developed Blue Spectrum Refractive (BR), a new optical element for use in camera lenses that corrects chromatic aberrations at an extremely high level to achieve superb imaging performance.
The new Canon-developed BR optical element offers characteristics that significantly refract blue light, which lies within the short-wavelength range, to achieve impressive levels of chromatic aberration correction for outstanding imaging performance. The BR optical element, positioned between two glass lens elements to create a BR lens, will make its debut in the new EF 35mm f/1.4L II USM wide-angle fixed-focal-length lens, which is scheduled to go on sale in October 2015.
Natural light, or white light, comprises a spectrum of wavelengths, or colors, each of which realizes a unique refractive index when passing through a lens. As all colors do not converge on the same point, this disparity causes chromatic aberrations, or color fringing, to occur in an image.
Canon develops optical elements by reviewing organic optical materials, beginning with the design of molecular structures, with the aim of achieving optimal chromatic aberration correction that suppresses color fringing. With the successful development of the BR optical element, which offers unique light-dispersion characteristics that significantly refract blue light—a wavelength that, until now, had proven particularly difficult to converge to a specific focal point—Canon is able to develop lenses that result in outstanding imaging performance by correcting chromatic aberrations at an exceptionally high level.