Elinchrom has introduced the Deep Umbrellas collection, an update to the popular Varistar Umbrellas series. The new line offers photographers a quality lighting solution at affordable pricing. Available in White, Silver and Translucent, the umbrellas come in two sizes, 41 inches and 49 inches. Here are a few highlights:
- A deep shape provides an even quality of light and offers total control over its spread
- 16 fiberglass rods maintain a consistent circular shape
- A portable umbrella sleeve is included
Elinchrom has also introduced compatible diffusers and reflectors (available in Translucent and Black), expanding the versatility of the Deep Umbrellas. Add a diffuser or reflector, and the umbrella becomes a portable softbox to further shape the light.
The Deep Umbrellas range in price from $96.95 to $136.95; pricing for the diffusers ranges from $32.95 to $52.95.
See the full press release below:
New and Improved: Elinchrom Deep Umbrellas!
Elinchrom’s most versatile line of umbrellas to date.
When it comes to light modifiers, umbrellas are renowned for their speed and ease of use.
However, not all umbrella systems are created equal. Elinchrom’s collection of newly updated Deep Umbrellas replaces the venerated Varistar Umbrellas and combines innovative design with carefully selected, high-quality materials to deliver an affordable solution that provides an unsurpassed quality of light.
“Elinchrom is known across the world for their light shapers and these new umbrellas will continue to support that reputation. They have an amazing quality of light and having the option to add diffusers and reflectors makes them an indispensable tool for any photographer.” —Jan Lederman, President of MAC Group
In addition to these new umbrellas, Elinchrom has also introduced compatible diffusers and reflectors that add a second level of functionality for a fraction of the cost.
By simply adding the diffuser or reflector, the umbrella is transformed into a “fold-up” softbox, giving photographers another light shaper to use without sacrificing the umbrella’s portability.
Elinchrom Deep Umbrellas are available in White, Silver and Translucent and feature:
- Deep shape provides an even quality of light and offers total control over its spread
- Utilizes 16 fiberglass rods to maintain a consistent circular shape
- Includes a portable umbrella sleeve
- Available in 2 Sizes (41” or 49”) and 3 Types (White, Silver, and Translucent)
Deep Umbrella Silver 41” (105 cm) EL26352 – $106.95
Deep Umbrella Silver 49” (125 cm) EL26353 – $136.95
Deep Umbrella Translucent 41” (105 cm) EL26354 – $96.95
Deep Umbrella Translucent 49” (125 cm) EL26355 – $127.95
Deep Umbrella White 41” (105 cm) EL26356 – $106.95
Deep Umbrella White 49” (125 cm) EL26357 – $136.95
Optional Diffusers and Reflectors for Deep Umbrellas:
Translucent Diffuser for Deep Umbrella 41” (105 cm) EL26761 – $32.95
Translucent Diffuser for Deep 49” (125 cm) EL26762 – $42.95
Black Diffuser for Deep Umbrella 41” (105 cm) EL26763 – $47.95
Black Diffuser for Deep Umbrella 49” (125 cm) EL26764 – $52.95
For a full list of specs and features please visit Elinchromus.com
About Elinchrom: Since 1962, Elinchrom has been producing the world’s most portable lighting gear, drawing from a heritage of more than 50 years of innovation. Based in Renens, on the shores of Lake Geneva, Switzerland, Elinchrom continues to innovate with a product range that covers every photographer’s needs, from compact flash equipment to battery and power pack systems, reflectors, softboxes as well as numerous lighting accessories. Elinchrom’s lighting equipment is used around the world for both studio and outdoor purposes.
About MAC Group: MAC Group is a sales, marketing and distribution company dedicated to supplying photographers, videographers, educators and students with the world’s finest image-making tools, education and inspiration. For more information on the MAC Group, please visit: www.MACgroupUS.com