Fujifilm, at a press conference at Photokina today announced that after decades of innovating in the photographic space—with products like the first digital camera and the X100 compact professional camer—that the 35mm format is limiting to creative vision.
Quoting W. Eugene Smith “The world just does not fit conveniently into the format of a 35mm camera,” Fujifilm introduced “a new format” and camera system, GFX.
A “complement” to the X-series of camera, the GFX system is based on a new lens series called G-mount, and the first camera will have a 50MP sensor. The sensor surface has a sensor with a “customized” design to captures 46700 lines vertical, vs 3700 lines for 35mm.
The new sensor format will allow for different aspect ratios for capture. The lens mount is designed to be durable, and provide a large amount of power for new, largest lenses.
The mirrorless design of the camera allows for a very compact lens mount, with a 16.7mm back focus.
The new mount has a built-in focal plane shutter, and can capture up to 1/4000th of a second. This will be the first mirrorless camera with focal plane shutter.
Fujifilm is announcing two new GF lenses, which will have a minimum for 40 line pairs per mm.
The first lens is the GF f2.8 R WR. The second lens will be the GF32-64mm F4 R LM WR and the GF 120mm F4 Macro all early 2017.
THree new lenses will come later in 2017.
The first camera in the system will be the GFC 50S. It will feature a tilting waist-level finder. The system will come with an external EVF in the box. The EVF will pivot up vertically for down-looking focusing and tethering will be supported out of the box.
The camera will be available “Early 2017” pricing isn’t fixed, but body and lens combined will be under US $10,000.