Fujifilm And Magnum Photos Collaborate For Photo Project Depicting “Home”

Fujifilm North America Corporation has partnered with Magnum Photos for an international photography project which explores the subject of “HOME.” Sixteen photographers of the esteemed photography agency were invited to create visual stories that portray the theme in their own style and creative vision.

The participants were provided with the mirrorless medium-format FUJIFILM GFX 50S and/or various FUJIFILM X Series digital cameras to use for the project. They were also given an open brief and encouraged to bring new perspectives into the complex meaning of “HOME” through their timeless works of art.

The project will culminate in a photo book and traveling exhibition in 10 cities around the world, beginning on March 2 – 14 at the Milk Gallery in New York. The exhibit will also include a number of photography events, many of which will be free to the public.

Visit HOME-Magnum.com for more details about the participating photographers, exhibit locations, and local events.

See press release below:


 Sixteen Magnum Photographers Express Poetic Portrayals of “HOME” 

Valhalla, N.Y., February 1, 2018 – FUJIFILM North America Corporation is excited to announce its collaboration with Magnum Photos on an international photography project that explores the subject of “HOME.”  Magnum Photos represents some of the world’s most celebrated photographers whose artistry combines an eye for documenting current events while taking on the role of storyteller. For over seven decades, Magnum Photos has delivered photos of the highest quality from around the world across a wide array of topics.

The “HOME” project was launched when Magnum Photos and Fujifilm invited sixteen Magnum Photographers to create visual short stories, portraying the complex meaning of what “HOME” is in each photographer’s own style. The photographers set out to consider the theme and were given an open brief to explore this subject. Photographers were provided the mirrorless medium format FUJIFILM GFX 50S camera system and/or various FUJIFILM X Series digital cameras to produce their individual visions of the concept of “HOME.”  “HOME” is the project that unites curiosity, art, and photojournalism to tell the stories closest to the hearts of these sixteen Magnum photographers.

“This global collaboration celebrates world-renowned artists and the distinguished photographic tools we produce to help them create timeless works of art,” says Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation. “FUJIFILM Corporation is proud to empower this project and give the concept of ‘HOME’ new perspective.”

The project showcases just how different the idea of “HOME” is, despite it being a universal concept. A few photographers depicted “HOME” as a return to their childhood, while others focused on the geographical aspects of the topic. The versatility of the GFX system allowed the Magnum photographers to explore the notion of “HOME” in a variety of ways.

Of the sixteen Magnum photographers, six either shot their photographic “HOME” projects in the United States, or are based in the United States. Those photographers – Chien-Chi Chang, Elliott Erwitt, David Alan Harvey, Alessandra Sanguinetti, Alec Soth and Alex Webb – take us on their personal journeys that depict and reflect their unique ideas of home, beyond the physicality of space.

International Traveling Exhibition Debuts in New York City

The outcome of the “HOME” project is a global traveling exhibition of the photographers’ work to be featured in ten cities around the world accompanied by a comprehensive photo book. The kick-off is scheduled for March 2-14, 2018 at Milk Gallery in New York City. All color prints at the exhibition will feature Fujicolor Crystal Archive paper. The exhibition will also include a variety of photo events – many of which are free to the public.  Lectures from renowned Magnum photographers including David Alan Harvey, Mark Power and Alex Webb are scheduled between March 3 and March 14. Other special events include a Curator’s Tour led by Pauline Vermare, “HOME” Curator and Cultural Director of Magnum Photos as well as a High Line Photo Walk at one of New York’s greatest park attractions led by Fujifilm in partnership with FUJIFILM Premier Dealer, Foto Care.

Additionally, Fujifilm will be holding free “Check and Clean” services open to the public for all X Series and GFX system bodies and lenses on select days to coincide with the “HOME” exhibition. “Check and Clean” services include updated firmware (if available for model), sensor cleaning (interchangeable X Series and GFX cameras only), and a general focus and function check. Details regarding photographers, exhibition locations, and localized programming can be found at HOME-Magnum.com.

To learn more about the process behind the pictures, visitors are welcome to dive deeper at HOMEProjectVideos.com.

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